Wristwatch still leads as the most purchased luxury items in the world. To prove you that, take a look at our list of bestselling watches.
For some people, a wristwatch is not just simply a tool to tell time. It says a lot more than that. It reflects ones’ wealth and taste of fashion. Thus, they buy what they consider as the best wristwatch the market offers them. And that wristwatch is one of these bestselling watches in the world.
Knowing that it is such a huge and potential market, watchmakers are giving their best to promote their products. One of the most popular way is by endorsing their luxury watches to some of the world’s top public figures.
Based on the 2015 Worldwide Watch Sales list reported by Tim Cook during Apple event last September, we gathered a list of top fifteen bestselling watches in the world. Of course, there have been no official reports with exact number of sales from the watchmakers. But we managed to make estimation based on the market statistic which combines the watchmakers’ estimated revenues and their most popular product.
Without further ado, here are the world’s bestselling watches. Let’s start the countdown!
15. Audemars Piguet Royal Oak Offshore Lady
Serena Williams may have lost her world’s number one title, but she is still pretty much on top of her game. From the article of Luxurious Tennis Watches Worn in Action, we learn that tennis court is one of the best platforms to advertise. Thus, Audemars Piguet named her as one of their ambassadors.
In most of her matches, Serena Williams wears her exclusive Audemars Piguet Royal Oak Offshore Lady wristwatch. That is a non-stop one to four hours of advertisement for the watchmaker.
Thanks to this marketing strategy, in addition to others, Audemars Piguet managed to contribute 1.7% of the global market share among all watch manufacturers. If we assume the total worldwide sale of watch is 1.2 billion pieces as StatisticBrain.com reported, Audemars Piguet has sold around 20.5 million watches in one year alone.
The Audemars Piguet Royal Oak Offshore Lady is retailed for $38,495. This self-winding chronograph watch is water resistant up to 50 meters. And it comes in 18-K satin brushed white gold case. There are many more to it besides those special features and chronograph functions. For example, the bezel set with 32 top quality diamonds weighing 1.25 carats.