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I started my small online business a few days ago, spent my savings to buy products that I can resell online. I tried posting but since I have lots of competitors selling clothes online too I barely get inquiries or not even one a day. What should I do? I am worried that I can’t even make a sale or get the money I sowed.

5 answers

  1. #1

    Harness the power of Digital Marketing. Take advantage of the Instagram or Facebook ad boosters..

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  2. #2

    Always test market before buy too much. Ask friends and neighbors what types of products they are looking for, including in clothes. Know a target market to market your ad message to them especially. If the clothes are athletic, then show a person running or exercising. People spend money emotionally. They like feeling happy or excited. They want to improve thier lives or their families. People have a need to belong. They run away from pain. If you can show that your product helps in any of these areas, that will help you. Put it in your marketing message with an eye catching headline and the first paragraph of your marketing message.
    ** Pack some added value that sets you apart from the others. Is any of your clothing hard to find but in demand? Maybe you could offer wardrobe consulting if they buy a bundle at a minimum dollar amount like buying at least 2 outfits . Record a quick video of how to put clothes together, mix and match. Pause the video and make another outfit change. Show 3 different outfits first. Get riends to help pose in outfits. Then mix and match the outfits with the accessories you have. Get a photography- vidoe student to take the pictures or a friend with a cell phone talk over the video what you are doing. Advettise your clothes with the video.
    *** Spy on your competition and see what they do to market their stuff. You can do something similar. Have a consistent marketing plan. Let your friends and family know about your ecommerce site and ask what they would like on your store to buy.

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  3. #3

    I Doesn’t Matter what you want to sell. There is always completion.
    First of all, you need to Differentiate.
    Second Define a “Nitch” and Focus on that one particular field, at any cost.
    Third Try 3:6:9 Formulae. (3 Months “Loss”, 6 Months “Loyalty Building”, 9th Month “Profit”) I know it might take more time. But this works too.
    Fouth don’t lose confidence and don’t quit early. Give it a shot.

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  4. #4

    First of all, you need patience. Expecting ROI in just ‘a few days’ is very unlikely unless you have paid for marketing.
    If you are concerned about your ROI, I wouldn’t purchase the stock first-hand as it may be really hard to sell with the amount of competition you have.

    From reading your question, I assume your involved in fast fashion?… If so, the dropshipping business model may be helpful to you.

    -Dropshipping is a business model that allows entrepreneurs to start an online business and sell products to their buyers without ever actually stocking the items themselves. Instead, when a dropshipping store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

    PROS

    -You do not need to buy the inventory first-hand, you only buy from the supplier when the customer pays you.
    -The supplier is responsible for shipping and fulfilling orders for you.

    CONS

    -Many dropshipping suppliers are based in China, meaning that the delivery window is longer depending on your target market. There are alternatives such as Amazon FBA, Aliexpress, Rakuten Marketing…etc,

    If you do this, you could then focus your investments solely on developing your brand and marketing, which is vital for a new online business. In the future, you could then focus on buying stocklots and renting a warehouse that is close to your target demographic, making the deliver times more efficient, and most of all bringing you ahead of the competition that use the same/similar suppliers.

    I hope this provides value to you, don’t give up and good luck on your business venture. 🙂

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  5. #5

    as you have mentioned, you started this business a few days ago.. it’s better to wait and understand the trends. rather than investing in other options to get the stock sold. It investing double for a single return. just wait and see how trends are moving.. what customers are looking for. Online is a place where anyone can buy. its 24/7 365 days open. slowly things will move out. but the main point is will you continue this one or stop.

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