A good website design is so much more than a good website appearance. There are business owners that choose to use ready-made ecommerce website template that are available for free or at a low price. However, a range of professional website designers are needed to engage in major decisions for your web layout. Your website layout is integral towards your business especially if it is the central point of your business. These pertains businesses that operate fully online. Even if you are a business that has a brick and mortar location, a website will serve to be an important contact point for your business especially because a business cannot stay open 24 hours a day.
There are several critical points that a business owner must take into consideration to create the right e-commerce website for their business. Ultimately, this can bring in higher number of conversions and lead to a greater profitability for the business.
- Simplicity is key
If you notice, many websites are lack website design. This means that the e-commerce website has too many elements on the page, distracts visitors from the main purpose of the site and it disengages the attention of your potential customers from the main purpose of your website. Therefore, having a professional web designer to do it for you rather than using a ready-made ecommerce website template will allow you to utilise the skills that these professional web designers have on how to create a website that can appeal to customers.
Eliminate anything that is not necessary on your website. Too many elements of the website can distract your customers from what message you want to convey when they go on your website. It is also important for you to ask yourself what you want your customers to do when they get on your website. Hence, it is important that you create call to action signs placed strategically on your website. Remember, putting in the right placement of certain elements on your websites will create higher conversions for you rather than putting too many elements on your website and getting a left conversions.
- Innovative but not distracting
An impressive e-commerce website design utilises creativity and natural talent that comes naturally to a professional website designer. They know how to effectively use in whitespace for your website layout. A whitespace is also known as the negative space is the area of the page that is found between graphic elements, images and text. Innovative use of design elements and whitespace which is possessed by a professional website designer can help to guide visitors where you want them to go. Consider the iconic logos of Apple and Google as a benchmark on good logo designs.
You should strive to create a simple, clean design and surrounded by whitespace which makes a website more effective. Cheaper and lower quality products are associated with websites that have too many elements and ad-oriented designs which distracts the website visitors from purchasing the product.
- Appeal to target audience
Every e-commerce business has a specific market segment that they want to target. Therefore, a e-commerce website design must be crafted to explicitly appeal to that target audience. Professional web designers are taught to research into buyer’s habit to see what type of image, colours and design features that they prefer on a website. However, if you choose to do this by using a simple e-commerce website template, you may not get the same results that a professional web designer can provide for you. Remember that having high number of visits on your website does not mean anything until they convert which is by buying your products or services.
- Honest and engaging message
The Internet has caused the social media to have a significant impact in communication – both written and spoken. When visitors visit an e-commerce website, they want to be engaged in a human way. This pertains to the use of text on your website for every single page that you choose to publish on your website. Every word, phrase and headline must be respectful to the users and have engaging quality that makes it into communicative towards the users.
This is where a creative content writer comes into play because they know how to craft words to make it look like you are catering to the needs of your customers personally. Customers love the feeling of personalisation and you should use this to create a business that can provide value to your customers. If your company participates in various charity events, then you should let your customers on the website that you are a company that cares about the welfare of others.