Instagram is fast becoming a hot spot for brands looking to use social media to connect with current and potential customers – and for good reason.
Nicknamed the “King of Social Engagement by Forrester Research, Instagram has an average interaction rate of 2.3% per follower! This far exceeds the brand engagement rate on both Facebook (0.2%) and Twitter (0.02%).
With high engagement rates and over 400 million active monthly users it is no surprise that gaining new followers on Instagram has become the # 1 priority for any business that uses the platform.
But how do I get followers on Instagram? Is it through content? Adverts?
Unfortunately, there is no magic formula on how to get thousands of new followers on Instagram, but there are ways to hone your Instagram strategy so your audience can find – and follow – you.
We set out below a step by step to build a successful Instagram and win more followers:
In this guide, we’ll cover some of the tactics that we have seen that are effective for getting more followers on Instagram. Do you want to move to the section that interests you most? Click the buttons below to jump to the sections you want to focus on.
Create a clear strategy
The use of any social network in a random and aimless way can lead to wasted resources and a low return on investment. Instagram is no exception. Having a strategy in place will help you define what you want to achieve, so you can segment and attract new followers relevant to your business.
Whether you’re starting from scratch or adjusting your efforts towards Instagram, here are three elements to building a solid strategy:
Investigate your competitors
An analysis of what your competitors are doing on Instagram will show you the following:
– How really is a realistic business follow of your niche or industry;
– What kind of content other businesses in your niche or industry post – and what is not working.
– How often the audience will expect you to post content.
– How other companies are engaging your target audience.
Decide what story you will tell
No matter what industry your business fits into, you have a story to tell that fits perfectly into a highly visual network like Instagram. The compelling narrative in your content will give you one being on purpose and can inspire word of mouth from your current community, making your Instagram account more appealing to new followers.
Satisfy the curiosity of your followers by showing how your product is made, or by sharing a prospect’s perspective to humanize your brand, or position your brand aspirationally, by presenting the lifestyle of your customers. You do not have to limit your strategy to just one of these groups. Most successful brands will tell you all these stories at once in different ways and perhaps on different social channels.