When I put up my first website in 2001, spam was not a big deal. And for most of us, blogs weren’t even on the radar yet. I have come to love blogging. However, blogging to improve your search engine ranking can be a lot of work. The goal is to get a good enough search engine ranking that people looking for what you provide can actually find you. As a small business owner, one of the tools at my disposal that costs time but not money is commenting on other people’s blogs.
I have found two main benefits of commenting.
You can attract visitors to your blog or website because they like what you had to say in your comments and want to see what else you offer. You can get backlinks from their website to yours
I have seen using comments to attract visitors work from both sides of the issue. I’ve done it myself numerous times ‘” and I’ve had people visit my site because of my comments.
The second way is as important if not more. The search engines follow the URL, which you put in your comment registration, back to your site. This is how you get a backlink. Each of the search engines, such as Yahoo!, Google, Bing and others, has its own algorithm or software for ranking the importance of websites relative to other website on particular keywords. One of the things that search engines typically include in their algorithm’s calculations is the number of backlinks.
Five Steps to Getting Your Comment Published
There are things I do that give me the greatest chance of having my comments published. I have even had my comment on an article in the May 2009 online edition of Inc Magazine get published using this approach.
Find a blog post that relates to the topic you want to get a backlink to I approach commenting with the attitude that I want to give value to the readers
This means that I don’t just say, “I loved your article.” I say enough to show that I actually read it. For instance, “I loved your article. In particular, I liked your point about customer loyalty programs being much more than just reward clubs. I’ve found that I feel a strong loyalty to companies who quickly fix a problem without a lot of excuses. I gave an example of this in my article, “Customer Loyalty: How this Restaurant Won Me Back,” on Associated Content by Yahoo!
In the above example, I am also inviting other comments back or from different readers so we have a discussion As you can see in the above comment, it is also obvious that I have read the article. This is more than a generic comment that could be used on thousands of blogs without a change, The comment I used here is very specific to that topic. You can even be controversial, provided you remain polite and respectful in your remarks. Example of Successful Critical Post
Here’s an example of being critical from part of my comment on the article in Inc. Magazine:
“From my personal experience of roughly 30 years in sales and marketing, I challenge that the people Forrester Research surveyed were referring to the ads in WrapMail’s tag-along ads.” I went on to explain why.
While I have several of the keywords that I post show up on the first and second pages of the both Yahoo! and Google, I can’t tell you that any one thing I do is responsible. On the other hand, I can tell you that writing comments and putting in my URL to get backlinks is something I do and consider effective. You should know that blog commenting is a helpful link building campaign especially to rank small websites.
To recap how i use commenting on other people’s blogs to improve my search engine ranking, I do it by finding a blog post related to my keywords then I choose to start a relationship through my remarks. I try to actually add value for others who visit that site. Sometimes the readers of my comments come back to my site. Additionally, my comments normally produce backlinks that are improving my search engine rankings.