Besides RankBrain, quality content and high quality backlinks are the other major search engine ranking factors. For any business that is out to oust its competitors in the SEO war, you must invest intensively in these factors. While Artificial Intelligence focuses on several aspects, earning backlinks and generation of quality content are straightforward. As such, you can capitalise on this in order to grace the first few pages of search engine results.
One essential component of good content is perfect optimisation of keywords. You might as well be asking; how is one supposed to navigate through this? Well, we have everything figured out for you. Simply stay put.
Carry out thorough keyword research
Which phrases or single keywords do you want your site to show up for? It might sound so simple. The simplest way is to think of how customers are looking for your customers and products and then get the list going. This isn’t enough however. You must take advantage of suitable keyword research tools such asGoogle Keyword Planner. This free tool will provide you a good estimate for any possible search phrase you key in. While doing this, be keen to strike a balance between single word keywords, short phrase keywords and long-tail keywords. At the end of the day, you need to have a full list of balanced keywords.
Research competition of keywords
Next, you will have to find out the competitiveness of the keywords you have listed. The more competitive a keyword is, the more you will pay for using it. General one or two-word keywords seem to be competitive. For a small business, you might not want to invest so much in them. Instead, you can take advantage of long-tail keywords and other less competitive but highly efficient keywords.
Appropriately Use Keywords in Page Titles
Well, one can as well say; it is a no brainer. Yet still, it is worth saying anyway. Your page title needs to contain the main keyword. However, you don’t have to use the exact keyword as it appears. You can alter without changing the focus. When it comes to titles, you don’t just want to focus on keywords. You must consider other aspects. The choice of title needs to be interesting and catchy, all matters constant.
Have the keywords strategically in the header and subheadings
Besides the title page, you also need to optimise the keyword for the content title. Yet again, it is not compulsory that you adopt the same format of keyword placement. You can do things differently. Strategic placement of keywords within the header is not only helpful for search engines but also readers who will be going through the content.
Carefully placing the chosen keywords within the subheadings helps someone skimming through the content gain an insight of the general theme of your content. This works so well if you do not target one keyword with one article since a sense of balance will be achieved.
Optimise Meta-Tags and URLs
In the past, there has been an argument whether Meta-tags have an influence in search engine rankings. Well, there might not be a direct influence but Meta titles definitely affect the click through rates. Highly optimized Meta-tags with the appropriate keywords increase chances of users clicking through your content resulting to increased traffic. Both the Meta-titles and Meta-descriptions should be optimised for the keyword in question.
In case you uploaded content with images, it is fair enough to optimize the image with regards to the exact keyword. Today, the millennials would best go for images and infographics as opposed to written content. That explains why every image in your site should be highly optimized, with the keyword in mind. You should also be keen to ensure the quality of infographics within your site is un compromised.
When it comes to indexing your pages for search engines, you must be careful with how you write the URLs. Unlike www.GoBimm.com/, many sites do not take critical considerations when it comes to writing URLs. Make it easy for Google to locate your content pages by including the keywords in the URLs. It might not really thwart your SEO efforts but will definitely go a long way in optimizing your SEO strategies.
Be Thorough with Links
Content and keyword optimization aside, links also affect the ranking of a site. When it comes to links, many people simply think of external links and exchange of links with other sites. Well, it is not the only form linking that is important. You also need to focus in internal links.
· Internal Linking
Optimizing internal links is all about connecting various pages of your website. The search engines find it easy navigating through a site exhibiting high internal linking properties. Do you have some engaging content you would love everyone who visits your site to go through? Well, focus on linking various pages internally. It is like creating a continuous pathway between the fresh content and previously existing contents.
· External Linking
It is probably the most common one. It is no secret that Google relies heavily on external links to assess the credibility of content. This is why link building is an essential SEO strategy for anyone who would love to see his pages take the top spots in search engine results pages. As opposed to what you might have heard before, earning quality links from other sites doesn’t have to be difficult. You can capitalize on various techniques to help you gain quality links, thereby increasing the chances of your site dominating search engine results.
When it comes to dominating the search engine race, it is important to align your objectives and strategies with the ranking factors. Simply know what counts and focus on that. For long, ideal keyword optimization and effective link building strategies have proven essential in stepping up SEO campaigns. With this guide, you will find it easier intensifying your SEO efforts.