No matter what type of website you run, whether it is an ecommerce store, a corporate website, or a blog, you need to update it on a frequent basis. After all, the online world moves at such a fast pace, and the last thing you want to do is get left behind. However, you can’t just make any old changes to your site: they need to be relevant. Below, we take a look at the importance of adding fresh content regularly, as well as providing advice on redesigning the look and feel of your website.
Why should you need to redesign your website?
When you hire professionals for web design in Manchester, you shouldn’t be hiring them for a one-off service. It needs to be an on-going relationship, and they need to continually monitor the performance of your website to determine where updates must be made. Something that was working effectively six months ago may not be so effective now. There are also some clear signs that your website needs to be redesigned, including the following:
- Your customers have been complaining about your website. Perhaps they feel that it does not work well? Maybe they have stated that it appears outdated?
- Your business has grown. If you have started offering new services and products, you may need to change the design of your website to reflect this.
- Your bounce rates are extremely high. This means that people are visiting your website, but very few of them are converting.
- You have new colour standards and branding. You need to make sure that this extends to your website.
So these are just some of the signs that you need to redesign your website. This is something the professional web design agency you work with will be able to assist with. They will use all of the analytics available, which will enable them to know when something needs to be changed, and what to change it to.
Keeping your website’s content fresh
Not only is it important to keep the design of your website relevant, but you need to ensure your website’s content is fresh too. There are a number of reasons why this is the case: it signals that your business and website are alive and active, it is good for user satisfaction, it will enhance your social media marketing strategy, and it is beneficial for search engine optimisation too.
So, what is meant by fresh content? Well, it means an article that is original, unique, and not found anywhere else online. Of course, there may be content with a similar title, but the material used should be exclusive and unique to your website. How frequently you update your website or blog depends on the type of industry you are involved in. For example, if you run a general news blog, you will be updating it several times throughout the day. The same goes for a sports blog or celebrity blog. However, if you are running a corporate blog, it won’t be updated as frequently as this –maybe once a day or a couple of times a week. If you leave it any longer than this, your users will lose interest.
Hopefully, you now have a better understanding regarding how regularly you should update your website and your blog, as well as what should be involved in the process. Look out for the key signs that a redesign is required, and make sure that your blog is regularly updated, and that the content is fresh and unique to you.