1. Consumptive Society
Last but not least is what marketers love to hear. The majority of Indonesian people are very consumptive. Let me tell you, (as an Indonesian) just sell us anything good and we’ll stand in line to buy it.
This may happen in the rest of the world too. But Indonesia has 250 billion consumptive people who make more than $2 trillion in a year altogether.
Marketing in Indonesia is like toppling domino. You have to set them in perfect line and aim for your final finish as you watch them fall one by one (the domino, of course, not the people).
Once you get it going, it won’t stop. Once the purchasing rhythm starts, more and more people will buy your products or use your service until it reaches your desired finish.
