1. Coca-Cola (Brand Value: $58.5 billion)
After all the Cola Wars and Pepsi Challenge, Coca-Cola remains the world’s most popular soft drink. Its brand value is three times bigger than its top competitor’s. Pepsi as the runner up has $19.4 brand value, yet Coca-Cola has staggering $58.5 billion.
Among other brands in the world, this is the 4th highest. It is only beaten by technology brands: Microsoft (3rd), Google (2nd), and Apple (1st). So, that puts Coca-Cola as the best brand not just in soda or soft drink market, but also food and beverage in general.
How much money is the Coca-Cola Company making every year? From its signature coke product, it is generating around $21.9 billion of sales revenue every year, which almost doubles Pepsi’s. But that number goes side by side with the advertising budget. Coca-Cola spends more than any other soda brands. In a year, $4 billion is spent on advertising the world-renowned cola.
130 years ago, Coca-Cola was first introduced. With so many variants, the original Coca-Cola and Diet Coke are two most popular soft drinks, not just from this company, but also in the world overall.
So, which one of these popular soft drinks are you going to get anytime soon?
