10. Monster (Brand Value: $2.5 billion)
Commonly known as energy drink manufacturer, Monster actually produces soft drinks and fruit drinks as well. Founded in 1935, the company was actually named Hansen. Only until 2007 it was renamed to Monster.
It is not the company’s fault that not many people (worldwide) know its soda products. Monster Energy is indeed the world’s third biggest energy drink manufacturer. It is one of the biggest sponsors for sporting events such as MotoGP and NASCAR. But in United States, Monster’s soda is quite popular.
This fact is proven by the $2.5 billion brand value Monster has in 2016. Most of Monster’s soda products are sold under Hansen brand, its origin. They are natural soda with twelve flavors of fruits.
Mutant Super Soda is probably the most popular soda product from Monster. You can call it the hybrid of energy drink and soft drink, or lighter version of energy drink, or just a variant to takeover Mountain Dew’s market.
