Coca-Cola is the most valuable soda brand in the world in 2026 at about $46 billion, nearly three times Pepsi at about $17 billion. This list ranks 15 soda and soft-drink brands by 2026 brand value, including the energy and sports drinks that now compete in the same aisle. Brands below Sprite are ranked by position in the latest rankings, because their exact values are not public.
| Rank | Brand | Brand value (2026) |
|---|---|---|
| 1 | Coca-Cola | $46.1 billion |
| 2 | Pepsi | about $17 billion |
| 3 | Red Bull | $12.3 billion |
| 4 | Gatorade | About $9 billion |
| 5 | Monster | $9.1 billion |
| 6 | Dr Pepper | about $6 billion |
| 7 | Sprite | About $5 billion |
| 8 | Mountain Dew | Not published, 11th in 2025 |
| 9 | Fanta | Not published, 12th in 2025 |
| 10 | 7 Up | Not published, 16th in 2025 |
| 11 | Lipton | Not published, 17th in 2025 |
| 12 | Celsius | Not published, 19th in 2025 |
| 13 | Mirinda | Not published, 24th in 2025 |
| 14 | Minute Maid | Not published, 29th in 2025 |
| 15 | Canada Dry | $1.1 billion |
15. Canada Dry: Brand value $1.1 billion
Canada Dry is the ginger ale created in Toronto in 1904 by chemist John J. McLaughlin. It is the fastest-growing brand in the 2026 ranking, with its value more than doubling in a year.
How we valued it: we use the published 2026 brand value of $1.1 billion, up 116% year on year.
14. Minute Maid: Ranked #29 last year
Minute Maid is a Coca-Cola Company brand best known for orange juice, which also sells fruit sodas in some markets. Coca-Cola bought the business in 1960.
How we valued it: it sits at 29th on the ranking, so its value is well under $5 billion.
13. Mirinda: Ranked #24 last year
Mirinda is a PepsiCo orange soda that began in Spain around 1959. It is strongest in Asia, the Middle East and Latin America and is much smaller in the United States.
How we valued it: it is 24th on the ranking, so we place it below the cola and lemon-lime leaders.
12. Celsius: Ranked #19 last year
Celsius is a fitness-energy drink that joined the global top 20 in 2025. PepsiCo invested in the company in 2022, and Celsius bought Alani Nu in 2025.
How we valued it: it entered the published top 20 in 2025, which is new since our earlier edition.
11. Lipton: Ranked #17 last year
Lipton, first sold as Yellow Label tea in 1890, is also one of the biggest ready-to-drink iced teas. Pepsi Lipton, a joint venture, sells the bottled and sparkling versions.
How we valued it: 17th on the ranking, between 7 Up and the water and coffee brands.
10. 7 Up: Ranked #16 last year
7 Up is a lemon-lime soda created in 1929 under the name Bib-Label Lithiated Lemon-Lime Soda and renamed 7 Up in 1936. Keurig Dr Pepper owns it in America, and PepsiCo sells it in most other markets.
How we valued it: 16th on the ranking, behind Sprite, Mountain Dew and Fanta.
9. Fanta: Ranked #12 last year
Fanta was created in Germany in 1940 when trade restrictions cut off Coca-Cola syrup supplies. Coca-Cola relaunched it in 1955 with the orange flavor, and it now sells in more than 190 countries.
How we valued it: 12th on the ranking, just behind Mountain Dew.
8. Mountain Dew: Ranked #11 last year
Mountain Dew is PepsiCo’s citrus soda, bought in 1964. It sells mostly in North America and has dozens of flavors and limited editions.
How we valued it: 11th on the ranking, directly below Sprite and Eastroc.
7. Sprite: Brand value about $5 billion
Sprite is the world’s top lemon-lime soda. Coca-Cola launched it in the United States in 1961, after the German drink Fanta Klare Zitrone.
How we valued it: we put it at roughly $5 billion, in a tight cluster with Nescafé and Eastroc.
6. Dr Pepper: Brand value about $6 billion
Dr Pepper was created in Waco, Texas, in 1885, making it the oldest major soda brand in the United States. Keurig Dr Pepper owns it domestically, while Coca-Cola and PepsiCo bottle it in some other regions.
How we valued it: we put it at roughly $6 billion for 2026, up from about $5.5 billion a year earlier.
5. Monster: Brand value $9.1 billion
Monster Energy launched in 2002 from Hansen Natural, which later renamed itself Monster Beverage. Coca-Cola owns a large minority stake in the company.
How we valued it: we use its published 2026 value of $9.1 billion, up 4% on the year.
4. Gatorade: Brand value about $9 billion
Gatorade was invented at the University of Florida in 1965 and has belonged to PepsiCo since it bought Quaker Oats in 2001. Its value jumped 21% in a year.
How we valued it: the published 2026 figure is about $9 billion, up 21%, and we rank it level with Monster.
3. Red Bull: Brand value $12.3 billion
Red Bull is not a soda in the strict sense, but it competes for the same shelf and sells in over 170 countries. The Austrian company launched it in 1987.
How we valued it: its 2026 brand value rose 27% to $12.3 billion, the biggest gain among the top five.
2. Pepsi: Brand value about $17 billion
Pepsi was created in 1893 as Brad’s Drink and renamed Pepsi-Cola in 1898. It is the only cola with a global footprint close to Coca-Cola’s.
How we valued it: it was valued at $22.6 billion in 2025, and we estimate it at roughly $17 billion for 2026, which still ranks second among sodas.
1. Coca-Cola: Brand value $46.1 billion
Coca-Cola dates to 1886 in Atlanta and sells in more than 200 countries. It has been the most valuable non-alcoholic drink brand for well over a decade.
How we valued it: the 2026 brand value of $46.1 billion is down 1% from $46.3 billion in 2025, a small dip for a brand of its size.
FAQ
What is the bestselling soda in the world?
Coca-Cola, with a 2026 brand value of about $46.1 billion.
How much is Pepsi worth compared with Coca-Cola?
Pepsi is valued at about $17 billion, roughly a third of Coca-Cola’s value.
Which soda brands are new to the list?
Celsius and Canada Dry are new entrants. Kagome and Tropicana, in our 2016 edition, are no longer in the top 15.
Is Red Bull a soda?
It is an energy drink, but we include it because it competes with sodas and ranks third by brand value.
Which soda brand is growing fastest?
Canada Dry, whose brand value rose 116% to $1.1 billion in 2026.
How are the brand values estimated?
We use published 2026 brand valuations, which model each brand’s revenue and royalty value, and we rank unlisted brands by their position in the 2025 ranking.
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
For this list we used published brand valuations, company revenue disclosures and acquisition prices. Brands without a published figure are ordered by their relative position in the latest ranking.
Last updated: October 2026.
