2. Rolex Daytona
The only classic watch manufacturer Apple hasn’t outsold yet is Rolex. It is still the world’s leading luxury watch brand. If you don’t believe me, read our list of most expensive Rolex in the world to understand how people are willing to pay staggering amount of money to own a Rolex watch.
Rolex Daytona is one of the watchmaker’s most popular collections. There have been 33 models of Rolex Daytona watch launched since it was first introduced in 1963. Each has its own materials of bezel, dial, case, and strap.
This particular base model was originally designed for a professional racing driver. That is why Paul Newman’s Daytona became so popular that it was sold as the most expensive Rolex Daytona at a staggering $1.95 million. That is jaw-dropping considering the watch’s retail price is just somewhere around $20,000 to $50,000.
Besides being the world’s bestselling watch brand, Rolex also sits in 3rd rank of largest global watch manufacturer with 11.8% market share. This translates to more than 140 million pieces of Rolex watch sold in one year. No wonder the company gained around $4.5 billion of sales revenue in 2015 alone.
So, if Rolex Daytona is only the second bestselling watch in the world, what is the number one?
