Burton is the biggest snowboard company in the world in October 2026, with sales we put at a few hundred million dollars and roughly 40% of the market at its peak. Salomon’s parent Amer Sports, the group behind K2 and Ride, Rossignol, Mervin and DC complete the list. Most of these companies make skis, apparel or shoes as well, so the figures below are company-level revenue where it is published.
| Rank | Company | Key figure |
|---|---|---|
| 1 | Burton | Private, est. low hundreds of millions in sales |
| 2 | Amer Sports (Salomon, Atomic) | $6.6 billion group revenue (2025) |
| 3 | K2 and Ride group (Kohlberg-backed) | Private, about 5,000 employees |
| 4 | Rossignol Group | EUR 346 million revenue (year to March 2026) |
| 5 | Mervin Manufacturing (Lib Tech, GNU) | Private |
| 6 | DC Shoes (Boardriders, Authentic Brands Group) | Brand with a small snowboard line |
1. Burton: Private, est. low hundreds of millions in sales
Burton, founded in 1977 by Jake Burton Carpenter in Vermont, is the biggest company built around snowboarding. It sells boards, bindings, boots and outerwear, and it remains privately held, led by Donna Carpenter, who became CEO in 2015.
Its chief executive estimated Burton’s share of the snowboard market at 40% to 45% in 2013, and recent market reports still name it the leader. The company does not publish accounts, so we put annual sales at a few hundred million dollars, apparel and gear included.
How we valued it: our own estimate from its historic market share (40% to 45% in 2013) and a workforce of roughly 950 worldwide, since no accounts are published.
2. Amer Sports (Salomon, Atomic): $6.6 billion group revenue (2025)
Amer Sports, the NYSE-listed group behind Salomon, Atomic, Arc’teryx and Wilson, reportedly generated about $6.6 billion in revenue for 2025, up roughly 27% on 2024. Salomon is reported to be its biggest footwear and winter sports brand, with annual sales above $2 billion.
Snowboards are a small part of the group, sitting inside its winter sports equipment line, but Salomon is one of the best known board brands in Europe and North America.
How we valued it: reported group and brand revenue, with snowboards treated as a minor share since the company does not break them out.
3. The Kohlberg-backed K2 and Ride group: Private, about 5,000 employees
This group, reportedly owned by the investment firm Kohlberg & Company, owns K2 Snowboarding and Ride Snowboards. The group also owns K2 Skis, Marker, Volkl, Line and Dalbello.
The company does not publish revenue, so its place on this list reflects the breadth of its snowboard and ski brands.
How we valued it: brand portfolio and workforce size, because no revenue is published and we did not invent a figure.
4. Rossignol Group: EUR 346 million revenue (year to March 2026)
Rossignol Group reportedly generated revenue of around 346 million euros for its 2025/26 financial year, up slightly on the year before.
About three quarters of sales come from ski equipment, so snowboards are a minor line, but Rossignol still sells them alongside skis, apparel and footwear.
How we valued it: reported group revenue, with snowboards a small part of the ski-led mix.
5. Mervin Manufacturing (Lib Tech, GNU): Private
Mervin Manufacturing, based in Washington State, makes Lib Technologies and GNU snowboards in its own factory in Sequim, Washington. Altamont Capital Partners bought it from Quiksilver in 2013 for a reported $51 million.
Mervin also makes Roxy snowboards under license and Bent Metal bindings.
How we valued it: the 2013 deal price as the last verified value, with no current revenue published.
6. DC Shoes (Boardriders, Authentic Brands Group): Brand with a small snowboard line
DC Shoes, founded in 1993, is now part of the Boardriders group of Quiksilver, Billabong, Roxy and DC, which Authentic Brands Group acquired in 2023. DC still sells snowboards, snowboard boots and outerwear, though its board range is small.
In 2023 its lineup counted six boards, with boots a larger focus. DC made our original list at the top on snowboard revenue, but its board range is now much smaller than those of the companies above.
How we valued it: the size of its current board range and the group’s wider winter business.
FAQ
What is the biggest snowboard company in the world?
Burton, the Vermont company founded in 1977, is the largest firm built around snowboarding. Amer Sports is far bigger overall but snowboards are a small part of its business.
How much revenue does Burton make?
Burton is private and publishes no accounts. We put its sales at a few hundred million dollars.
Who owns Salomon snowboards?
Salomon belongs to Amer Sports, which reported about $6.6 billion in revenue for 2025.
Who owns K2 and Ride snowboards?
Both brands belong to the same parent group, owned by the investment firm Kohlberg & Company.
Why did DC drop from number one?
Our earlier list ranked DC first on a snowboard revenue figure we can no longer support. Its board range is now small, so we place it last.
How is this list ranked?
We rank by the size of each company’s snowboard business using published revenue, deal prices and market share estimates, and say where a figure is not public.
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
For this list we used company results, deal prices, market share statements and workforce data. Where a private company publishes nothing we say so and rank it on scale rather than a made-up number.
Last updated: October 2026.
