#5 Emily Weiss – Into the Gloss
Emily is a beauty blogger, the one you go to when you need to see the latest color trends and stuff like that.
After numerous years working as a fashion assistant at Teen Vogue, Emily founded Into the Gloss.
She got inspired to create the blog while on set at shoots, where she discovered that is entranced not by what the models and VIPs were wearing, but by what their personal lives were like.
As an avid make-up fan, she used her connections from the magazine to begin interviewing famous women about their beauty tricks, routines and bathrooms cabinets.
Her idea worked, and Into the Gloss quickly gained popularity and garnered millions of hits per month.
From there, the blog grew into a cosmetics brand named Glossier that currently employs 28 people.
