The best brands for women's watches, in our order, are Rolex, Burberry, Gucci, Fossil, Dolce & Gabbana, Versace and Guess. We ranked them on heritage, design and how widely each is trusted. For reference, Rolex's 2026 women's-size Oyster Perpetual models were reported from $14,200 for the 28 mm and $16,000 for the 34 mm.
| Rank | Brand | Known for |
|---|---|---|
| 1 | Rolex | Precision, prestige, gold and steel |
| 2 | Burberry | British, classic styling |
| 3 | Gucci | Italian luxury, bold design |
| 4 | Fossil | Affordable, stylish watches |
| 5 | Dolce & Gabbana | Statement designs |
| 6 | Versace | Italian fashion house, now owned by Prada |
| 7 | Guess | Trendy, accessible |
Women love to look great, and a watch is as much an accessory as a time-teller. Every woman needs a stylish one, and one is never enough.
1. Rolex
Rolex defines luxury in watches by pairing precision with a wide range of materials, from stainless steel to gold and diamonds. At its April 2026 launch, reports put the Oyster Perpetual 28 in yellow gold with a green lacquer dial at $14,200 and the Oyster Perpetual 34 in Everose gold at $16,000.
2. Burberry
Burberry is one of the best-known British luxury brands, with classic, almost conservative styling. Daniel Lee became its chief creative officer in 2022. Burberry watches have been made under license, including by Fossil.
3. Gucci
Gucci was founded in 1921 in Florence and combines Italian craftsmanship with bold design. Demna has been its creative director since March 2025. Its watches are sleek, modern and stylish.
4. Fossil
Fossil is an American maker of watches and accessories, founded in 1984, that designs watches for many licensed brands. It is the most affordable brand on this list. Fossil Group went through a restructuring in 2025, so check availability and warranty for any collection you choose.
5. Dolce & Gabbana
Dolce & Gabbana's watches are known for designs that do not always look like a watch. They are fashion-led and priced accordingly. Check the brand's current collection for models and prices.
6. Versace
Gianni Versace founded the Italian house in 1978, and Donatella Versace was its creative lead from 1997 to 2025. The Prada group completed its acquisition of Versace on 2 December 2025 for US$1.375 billion. Versace's watches are bold and glamorous.
7. Guess
Guess makes a wide range of watches, jewelry and fashion with a trendy, accessible look that suits work and dinner. Check the current collection for prices.
Keep reading
- Luxury watches for men: a look at the men's side
- New Rolex watches: the latest from Rolex
FAQ
What is the best brand for women's watches?
Rolex is our number one for heritage, precision and resale appeal.
What is the most affordable brand here?
Fossil and Guess are the most affordable.
Who owns Versace now?
The Prada group completed its acquisition of Versace on 2 December 2025.
Who leads design at Gucci?
Demna has been creative director since March 2025.
How much is a new Rolex women's-size watch?
The 2026 Oyster Perpetual 28 was reported at $14,200 and the 34 at $16,000.
How we put this list together
We ranked brands on heritage and design and checked ownership and leadership facts as of October 2026. Prices are quoted only where reported.
Last updated: October 2026.
