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Cheetos Releases $20k Jewelry Set in Time for Christmas

6 December 2016

Cheetos Releases $20k Jewelry Set in Time for Christmas

Cheetos releases $20k jewelry set just in time for holidays! If you were looking to buy something unique for your loved one, search no more because we’ve got it!

Just in time for Christmas, the holiday of the year where presents are given to everybody by everybody, Cheetos is launching a jewelry set.

Don’t think it’s a jewelry set worth a few bucks like the ones children find in snacks, no no, it’s a jewelry set released by a snack brand worth $20,000.

Yes, I’m afraid you’ve read that well, because Cheetos wants to blow our minds and is releasing a jewelry set worth more than you can expect.

Yes, Cheetos, the much-loved cheesy snacks that everyone likes, those snacks!

The announcement came with everyone’s surprise because I’m sure no one expected that a snack brand would release a jewelry set. And not any kind of jewelry.

The set is part of “Chestora” collection, a holiday collection that includes an 18k yellow gold ring and an earring set embellished with over 190 black and white diamonds.

Cheetos Releases $20k Jewelry Set in Time for Christmas
Cheetos Releases $20k Jewelry Set in Time for Christmas

While the Cheetos Holiday Collection claims to be designed by Chester Cheetah, Kimberly Scott, Director of Communication for Cheetos, revealed that a ghost designer helped the cheetah out.

Cheetos Releases $20k Jewelry Set in Time for Christmas
Cheetos Releases $20k Jewelry Set in Time for Christmas

“Despite all the options that are out there, a lot of times the gifts that we give can be uninspired and run of mill,” Ryan Matiyow, Senior Director of Marketing at Cheetos told Mashable.

“This year, we sought to change that by creating a collection of truly unique items that really deliver against the playful and fun personality of the Cheetos brand across a variety of categories, including jewelry.”

 “It’s really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand.”

“We partnered with a local designer here in the Dallas Fort Worth area,” Scott said.

Cheetos Releases $20k Jewelry Set in Time for Christmas
Cheetos Releases $20k Jewelry Set in Time for Christmas

“The dazzling Eye of the Cheetah 18k yellow gold ring and earring set from the premier Chestora Collection features matching orange sapphires,” reads a statement by Cheetos that was sent to Mashable. “The truly one-of-a-kind set is encrusted with over 190 black and white diamonds.”

No one bought the set yet, but we are sure some courageous woman or man will buy it eventually.

Cheetos Releases $20k Jewelry Set in Time for Christmas
Cheetos Releases $20k Jewelry Set in Time for Christmas |pictures from Cheetos|

The set is by far the most expensive item on Cheetos website, but there are also Cheeteau Perfume (with a cheesy scent), Chester Cheetah’s Cheesy Cufflinks and Colour de Cheetos Bronzer, that are close to the jewelry set’s price range.

Would you buy the $20,000 jewelry set by Cheetos?