N1. Procter & Gamble – $4.4 billion
The American multinational consumer goods company was founded by William Procter and James Gamble, both from the UK.
Its products include pet food, cleaning agents, and personal care products.
The giant is also the world’s largest advertiser and it is also shifting huge amounts of its budget to digital advertising, mainly because online ads deliver a higher return on investment than TV or print.
One of its most popular campaigns of last year was its Always #LikeAGirl spot, which has been viewed on YouTube more than 58 million times.
What do you think? Are they spending more than it should on advertising?
