8. Paul Newman’s 1969 Rolex Daytona ($1.1 million)
Rolex Daytona is arguably the most sought-after Rolex model in today’s market. You have already seen some of them on this list. But do you know that it was deemed a failure when this model was first released?
The distinctive dial, now known as the Paul Newman dial, did not amuse the luxury watch enthusiasts back then. Only after Paul Newman started to wear the watch, they started to notice.
Who is better to be a luxury watch ambassador than an actor-slash-professional-race-car-driver?
This 1969 Rolex Daytona was sold for $1.1 million at Christie’s auction house in Geneva, 2013. That day, it became the most expensive Daytona sold at auction. The record was broken by another Paul Newman’s Daytona which you will see later on this list.
