The most expensive Victoria’s Secret bra ever made is the 2026 Very Sexy Shine Fantasy Bra, worn by Kylie Jenner at the October 2026 runway show and valued at $50 million. It was made with Jacob & Co. and is more than three times the previous top value, the $15 million bra from 2000. This top 10 ranks the Fantasy Bras by the value the brand announced, as of October 2026. These are headline valuations of one-off jewelled pieces, not sale prices, and the bras themselves were not for sale.
| Rank | Fantasy Bra | Announced value (USD) | Year | Worn by |
|---|---|---|---|---|
| 1 | Very Sexy Shine Fantasy Bra | $50 million | 2026 | Kylie Jenner |
| 2 | Red Hot Fantasy Bra | $15 million | 2000 | Gisele Bundchen |
| 3 | Heavenly Star Bra | $12.5 million | 2001 | Heidi Klum |
| 4 | Sexy Splendor Fantasy Bra | $12.5 million | 2005 | Gisele Bundchen |
| 5 | Very Sexy Fantasy Bra | $11 million | 2003 | Heidi Klum |
| 6 | Millennium Bra | $10 million | 1999 | Heidi Klum |
| 7 | Star of Victoria Fantasy Bra | $10 million | 2002 | Karolina Kurkova |
| 8 | Heavenly “70” Fantasy Bra | $10 million | 2004 | Tyra Banks |
| 9 | Royal Fantasy Bra | $10 million | 2013 | Candice Swanepoel |
| 10 | Hearts On Fire Diamond Fantasy Bra | $6.5 million | 2006 | Karolina Kurkova |
1. 2026 Very Sexy Shine Fantasy Bra: $50 million
The Fantasy Bra returned to the Victoria’s Secret runway after a gap that began in 2019, and Jacob & Co. built the new one. Its centre is a 75.54-carat yellow diamond, surrounded by more than 4,400 other diamonds that total about 1,373 carats, set in white and yellow gold.
Coverage says 15 artisans spent more than 1,000 hours on it. Jenner made her first Victoria’s Secret runway walk in it on 18 October 2026. The brand also released a rhinestone version for shoppers at $398.
How we valued it: value announced around the October 2026 show, which is a valuation of the piece, not a price paid.
2. 2000 Red Hot Fantasy Bra: $15 million
For two decades this was the top of the list. Its price tag earned it a Guinness World Record as the most expensive item of lingerie ever created.
It was advertised in the brand’s catalogue before the shows put Fantasy Bras on the runway.
How we valued it: brand’s own promotion that year, which the record keeper accepted.
3. 2001 Heavenly Star: $12.5 million
From 2001 the bra was a fixture of the televised show. That year’s show was the first to be broadcast on ABC, and its proceeds went to victims of the September 11 attacks.
How we valued it: number reported when the bra was unveiled.
4. 2005 Sexy Splendor: $12.5 million
Gisele Bundchen’s second Fantasy Bra, which makes her one of four models to wear the piece twice.
How we valued it: a figure from that year’s show coverage.
5. 2003 Very Sexy Bra: $11 million
Heidi Klum’s third Fantasy Bra, which makes her one of two models to wear the piece in three different years.
How we valued it: press figures from the 2003 show.
6. 1999 Millennium Bra: $10 million
One of four bras that carry a $10 million tag. Klum wore it as the century turned,, and the values stayed in eight figures for most of the next six years.
How we valued it: a 1999 figure that appears in a lingerie history book.
7. 2002 Star of Victoria Bra: $10 million
Kurkova wore this one at the 2002 show in New York, the show that included Destiny’s Child and Marc Anthony as performers.
How we valued it: coverage of the 2002 show.
8. 2004 Heavenly “70” Bra: $10 million
This is one of only two Fantasy Bras whose centrepiece is known to have found a buyer. Most are taken apart within a year.
How we valued it: reporting from October 2004, when Banks revealed it.
9. 2013 Royal Bra: $10 million
The 2013 bra alone was valued at $10 million. The full set with accessories is priced higher. It was the last big-ticket bra before values dropped to around $2 million for several years.
How we valued it: figure for the bra alone, without the accessory set.
10. 2006 Hearts On Fire Diamond Fantasy Bra: $6.5 million
Made with the Hearts On Fire diamond brand, this was Kurkova’s second Fantasy Bra. It bridges the gap between the $10 million era and the later bras valued at $2 million to $5 million.
How we valued it: reporting from October 2006.
Records set in 2025 and 2026
The 2026 Jacob & Co. bra is the only new record. The Fantasy Bra was missing from the shows that returned in 2024 and 2025, and came back in 2026, a gap of eight years since the 2018 bra worn by Elsa Hosk, valued at $1 million. Swarovski outfits and wings were absent again in 2026.
One caution: values are a brand announcement. The $50 million figure is the company’s and its partner’s number, and one report puts the yellow centre diamond alone at about $22 million.
What drives these prices
- Big stones. The 2026 bra rests on a 75.54-carat yellow diamond, which carries a large part of its valuation.
- Marketing value. Values were announced to make news, and they clustered in the $10 million range from 1999 to 2005 before returning to headlines in 2026.
- Short life. Most Fantasy Bras are dismantled after a year, so there is no resale market to test the number.
- Designer partner. A jewellery house with a name lends credibility, and Jacob & Co. fits that role in 2026.
- Scarcity of the show. Because the show paused after 2018, the 2026 bra had pent-up demand.
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What is the most expensive Victoria’s Secret bra?
The 2026 Very Sexy Shine Fantasy Bra, valued at $50 million, worn by Kylie Jenner at the October 2026 show.
What was the most expensive Fantasy Bra before that?
The $15 million Red Hot Fantasy Bra from 2000, which Gisele Bundchen wore and which is recorded as the priciest lingerie piece ever created.
Can you buy a Fantasy Bra?
Not usually. Only the centrepieces of the 2004 and 2012 bras are known to have sold. The brand sold a $398 rhinestone replica of the 2026 design.
Who designed the 2026 bra?
Jacob & Co. built it, with a 75.54-carat yellow diamond centre and more than 4,400 other diamonds.
Which models wore the most Fantasy Bras?
Heidi Klum and Adriana Lima each wore three; four other models have worn two.
What is the cheapest bra on this list?
The 2006 Hearts On Fire Diamond Fantasy Bra, valued at $6.5 million.
How we put this list together
We ranked Fantasy Bras by the value the brand announced, compiled in an internal valuation model. These are valuations, not sale prices, and they change in how they are reported.
Last updated: October 2026.
