6. Moncler Grenoble – A/W 2010
For the Moncler Grenoble Autumn Winter 2010 menswear collection, the stage was set in the form of four storeys of purpose-built scaffolding.
Famous for skiwear, the models were certainly wrapped up warm, which is just as well because it was Manhattan in February and they were quite high up. On the opposite piece of scaffolding was the major fashion press and audience members, who were hopefully wrapped up just as warm.
Rather than the models walking out in front of them, the audience were presented with the entire collection in one go, each piece standing firm in an industrial setting.
