4. Sonia Rykiel for H&M’s replica Eiffel Tower – 2009
H&M have put a massive amount of effort, time and money into their high fashion collaborations in recent years, and this show with Sonia Rykiel in 2009 was no exception, rising right up the most extravagant fashion shows list.
More of a carnival parade than a fashion show, this show featured a miniature Tour de France with beret-clad models, an illuminated model of the Eiffel Tower, a marching band, and a parade of quite well-trained French geese. The latter cause the front row the most amusement.
