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Google Is Helping H&M to Create a Custom Dress Based on Your Personal Data

18 February 2017

Google Teams Up with H&M to Make a Data Dress based on Your Personal Activities!

Google teams up with H&M to make a data dress based on your personal activities! But would you grand them permission to use your data just for the dress?

Ivyrevel, a fashion house backed by H&M Group has partnered with Google to develop “data dresses” that are customized to fit your personal preferences.

This dress designs will be based on your personal activities based on data collected by an Android smartphone app over the course of one week.

The way that the app works is that it uses awareness tools developed by Google to collect information on user’s location, physical activity, and the weather.

The information gathered is then passed through an algorithm that designs a custom dress.

Ivyrevel’s co-founder Aleksandar Subsoic said it is core to the design house’s ambition to “merge fashion creativity with technological innovation.”

The data will completely change the way you choose your outfits, everything from the choice of materials, to its shape, cut, color, details, everything.

According to Ivyrevel, the price for the app will start around $99. The data inputs used to design the dress range from location to weather.

Google Teams Up with H&M to Make a Data Dress based on Your Personal Activities!
Google Teams Up with H&M to Make a Data Dress based on Your Personal Activities! |source:cnn.com|

“To get a unique piece of clothing today you need to either buy a custom-made design piece or design it yourself, but that is generally not an affordable option and most people lack the design experience,” said Aleksandar Subosic, co-founder of Ivyrevel.

“The ‘Data Dress’ enables women around the world to order a dress made entirely for them. It’s such an exciting moment. The only option today is to buy custom clothing or design it yourself, but many can’t afford to or lack design skills,” Subosic said.

Ivyrevel said the app is now being tested by early customers who will receive their dresses next month.

The rest of the world will have a chance to download the app later this year. However, you can sign up at Ivyrevel’s website now to get alerts on when it will launch its beta test later this year.

If you sign up before Feb. 8, you can also get a chance to win your own “data dress”.

How much do you think the dress will cost? Leave your opinion in the comments!