How we estimate net worth

Every net worth figure on Alux is an estimate built by the Alux Research Team. We add up the money we can trace, make our assumptions visible and say when a number is rough. Nobody’s exact wealth is public, so you should treat every figure here as an informed estimate.

How we build a figure

We start with the money a person actually received or owns: company stakes, sale prices, contracts, royalties, tour and film earnings, and property. For each one we look for the best evidence we can find, such as securities filings, company reports, public records and reporting from established publications.

Then we adjust. A $900 million company sale is not $900 million in someone’s pocket, so we work out their share. Headline pay isn’t take-home pay, so we allow for taxes, fees and spending. A private company stake gets a value we can defend, and we say how we reached it.

Newer profiles show this work in a table, with each source of money, our estimate and what it rests on. The rows add up to the headline figure.

How we use other sources

We name and link sources for specific facts, such as an investment amount, a share count or a sale price. Then we draw our own conclusion from those facts. We don’t copy a net worth total from another publication or tracker and present it as our finding, which is why our numbers sometimes differ from figures you’ll see elsewhere.

When the evidence is thin

Some people, especially private founders and creators, disclose very little. We still publish our best estimate, with a range and the assumptions behind it, and we say plainly on the page when it is a rough one. These figures can be off by a wide margin.

Updates and corrections

Each profile shows when it was last updated. Figures change as new deals, sales and filings come out. If you spot an error, or you can document a better number, tell us and we’ll review it.

What these figures are not

Our estimates aren’t financial advice, an audit or a statement of anyone’s actual finances.