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Most Innovative Coca-Cola Marketing Campaigns

6.Happiness Flag

While the people roam the streets in celebration of the 2014 FIFA World Cup, Coca-Cola couldn’t miss it! As we all expected, they are a big part of the greatest football stage by creating the design for the “Happiness Flag”.

With the desire to give a true meaning to the World Cup, they wanted to do exactly this: to bring the whole world together!

As a result, they started an online campaign and used over 200,000 fan-submitted pictures of themselves to create a Photomosaic flag.

Therefore, one way or another, the whole world is going to take a small part of the 2014 FIFA World Cup!

Want to share a Coke with a special friend? Yes, you guessed what #5 is!

NEXT: #5 Share a Coke!

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