The most expensive James Bond watch we can trace at auction is the Rolex Submariner ref. 5513 worn by Roger Moore in Live and Let Die, which sold for about $365,000 at Phillips in Geneva on November 8, 2015. The watch carries “Roger Moore 007” on the caseback and was modified for the film with a buzz saw bezel. Below are the five Bond-worn watch sales we could confirm, ranked by approximate US dollar value at the time of sale.
| Rank | Watch | Price | Sale |
|---|---|---|---|
| 1 | Rolex Submariner 5513 (Moore) | about $365,000 (CHF 365,000) | Phillips Geneva, Nov 2015 |
| 2 | Omega Seamaster 300M 007 Edition (No Time to Die) | £226,800 | Christie’s, 2022 |
| 3 | Rolex Submariner (Moore watch, earlier sale) | about $198,000 hammer (CHF 219,000 with fees) | Christie’s Geneva, Nov 2011 |
| 4 | Omega Seamaster Planet Ocean (Casino Royale) | CHF 250,250 | Antiquorum, 2007 |
| 5 | Omega Seamaster Aqua Terra (No Time to Die) | £119,700 | Christie’s, 2022 |
1. Rolex Submariner 5513: about $365,000
This 1972 Rolex was worn by Roger Moore in his Bond debut. It was sold in Phillips’ Watches: Auction Number Two with Bacs and Russo in Geneva on November 8, 2015, with a pre-sale estimate of CHF 150,000 to 250,000. It reached about CHF 365,000, reported as roughly $365,000, though sources do not agree on whether that includes the buyer’s premium.
How we valued it: reported final price at the sale, with the premium status unconfirmed.
2. Omega Seamaster 300M 007 Edition: £226,800
Daniel Craig’s titanium Seamaster from No Time to Die was estimated at £15,000 to £20,000 and sold at Christie’s for £226,800 in the “Sixty Years of James Bond” auction. At the 2022 exchange rate that is roughly $250,000, our estimate.
How we valued it: the reported sale price, with our own conversion to dollars.
3. The same Rolex in 2011: about $198,000
Four years before the Phillips sale, the very same watch sold at Christie’s in Geneva in November 2011. It hammered at 180,000 francs, about $198,000, and was reported at CHF 219,000 with commission. It came in below its estimate of CHF 200,000 to 400,000, and then nearly doubled its price in 2015.
How we valued it: the reported hammer price in dollars, with fees noted in francs.
4. Omega Seamaster Planet Ocean from Casino Royale: CHF 250,250
The Planet Ocean worn by Daniel Craig in Casino Royale was the final lot of an Antiquorum sale in 2007, where all 300 lots sold. We estimate it at about $200,000 at the time.
How we valued it: reported sale price in francs, with our own estimate in dollars.
5. Omega Seamaster Aqua Terra: £119,700
The second Craig watch from the Christie’s Bond sale had the same £15,000 to £20,000 estimate and sold for £119,700.
How we valued it: the reported sale price.
Records set in 2025 and 2026
We found no Bond watch sale in 2025 or 2026 that changes the order. The newest sales on the list date from 2022.
What drives these prices
- Screen use: a watch worn on camera by the actor carries a premium over a stand-in piece.
- Modification: the buzz saw bezel on the Moore Rolex was made for the film, which no catalogue model can match.
- Estimates: Bond pieces can sell at ten times the estimate, as the Omega results show.
Where to buy
FAQ
What is the most expensive James Bond watch ever sold?
The Roger Moore Rolex Submariner, at about $365,000 in November 2015.
Who wore the Rolex?
Roger Moore, as James Bond, in his first Bond film in 1973.
Did the Rolex sell twice?
Yes. It sold in 2011 at Christie’s and again in 2015 at Phillips.
Which Bond watch sold for the most under estimate?
The Omega Seamaster 007 Edition from No Time to Die sold for £226,800 against an estimate of £15,000 to £20,000.
Does Bond still wear Rolex?
Not on screen in recent films: the latest Bond watches on this list are Omegas.
How we put this list together
We ranked each watch by its reported auction price and converted francs and pounds ourselves at approximate rates. Prices are approximate and exact fee treatment varies by report.
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Last updated: October 2026.
