Michael Kors Designs Wearable Tech Devices That Will Be Vital
The luxury fashion label Michael Kors is getting in line with the other fashion houses and is officially getting into wearable technology.
As the wearable technology is highly demanded lately, it started to provide more and more products for fashion and fitness brands – smart jewelry wearables, smart watches and so on.
And the fashion industry understood that very well, so high top designers have already developed wearable tech: Ralph Lauren has a bag with internal LED light and USB port, Diane von Furstenberg created new frames for Google Glass, Rebecca Minkoff sells Bluetooth-equipped bracelets that alert you when you get a text or call and in August 2014 Ralph Lauren announced the Polo Tech Shirt that analyzes the wearer’s biometric data.
However, Kors is taking it slow as John Idol, chief executive of Kors, said:
We’re not interested in being the first one to rush to the race
Anyways, one thing is for sure as he also said: “We will be in wearables”, but for the moment he doesn’t want to say anything more until the next few month, but he assures us of one thing: “we have a whole strategy around it”.
We’re expecting huge things for the luxury brand as it has already had contact with the wearable technology brand. Kors previously created lipstick tubes that provide smart device recharging functionality, compact mirrors that are also portable phone chargers and in 2014, it worked on the Duracell “Powermat” wireless charging matt.
Also, Idol reminded us that MK still has a relationship with Fossil which makes Kors watches. And I must remind you that back in 2014 Fossil partnered with Intel and Google to create wearable tech for the fashion industry, so expect some surprises.
Honestly, we were wondering when this was going to happen as the fashion label, leader in affordable luxury apparel and accessories in US, is expanding its empire conquering new markets and opening new stores. So I guess paying more attention to the wearable tech was just a matter of time for Kors.
We suspect one thing though. They didn’t stay back that long for nothing, I firmly believe they’re going to strike us and leave us all speechless. Even Idol said:
What we want to make sure is that we have an ecosystem that our customer really believes in and think[s] they’re viable additions to not only their fashion wardrobe, but also to how they live their life.
So, what’s it going to be? The high-heels? The bags? The jewelry? Bring it on, Kors!
What do you think about Michael Kors‘ plan to enter wearable tech?
What do you think they’ll develop?
Tell us in the comments below and don’t forget to share it further!