2. Sunday Night Football on NBC ($600,000 per 30 seconds)
While CBS is collecting fees for advertising on Thursday Night Football, NBC takes the prime time program, Sunday Night Football. And this network has been broadcasting this program since ten years ago.
This program also has its own ups and downs in terms of rating. While TV series ratings depend on the plot and story line, NFL ratings depend on the matches and overall season outcome as well. The more interesting, the more viewers.
When NBC first broadcast the Sunday Night Football, 17.5 million people tuned in. And the overall number keeps rising from year to year. Last season, it reached more than 21 million viewers. NBC is successful in packing their program. Even for the pre-kick off show, around 15 million people tune in as well.
With such high ratings, it should come as no surprise that NBC demands as high as $600,000 per one 30-second ads aired during the game.
