The most expensive bra in the world is the 2026 Victoria’s Secret Fantasy Bra, made with Jacob & Co. and reported at $50 million, with a 75.54-carat yellow diamond at its centre. Kylie Jenner wore it at the brand’s Los Angeles show on October 18, 2026. Before that, the title belonged to the $15 million Red Hot Fantasy Bra from 2000. All of these are valuations of one-off runway pieces, not retail prices. This list ranks the ten highest-valued bras by the value stated at the time, as of October 2026.
| Rank | Bra | Year | Stated value (USD) | Worn by |
|---|---|---|---|---|
| 1 | Very Sexy Shine Fantasy Bra | 2026 | $50 million | Kylie Jenner |
| 2 | Red Hot Fantasy Bra | 2000 | $15 million | Gisele Bundchen |
| 3 | Heavenly Star Bra | 2001 | $12.5 million | Heidi Klum |
| 4 | Sexy Splendor Fantasy Bra | 2005 | $12.5 million | Gisele Bundchen |
| 5 | Very Sexy Fantasy Bra | 2003 | $11 million | Heidi Klum |
| 6 | Millennium Bra | 1999 | $10 million | Heidi Klum |
| 7 | Star of Victoria Fantasy Bra | 2002 | $10 million | Karolina Kurkova |
| 8 | Heavenly 70 Fantasy Bra | 2004 | $10 million | Tyra Banks |
| 9 | Royal Fantasy Bra | 2013 | $10 million | Candice Swanepoel |
| 10 | Hearts On Fire Diamond Fantasy Bra | 2006 | $6.5 million | Karolina Kurkova |
1. Very Sexy Shine Fantasy Bra (2026): $50 million
The brand brought the Fantasy Bra back for its 2026 show, after skipping it in 2024 and 2025, and went for a figure more than three times the previous record. The piece was made with Jacob & Co. and reports give the diamond count as about 4,410, with a 75.54-carat yellow diamond at the centre. One jeweller put the centre stone alone at around $22 million. Reports say 15 artisans worked on it for more than 1,000 hours, and that it weighs close to 1.8 kilograms.
Kylie Jenner, who is not a Victoria’s Secret Angel, wore it on October 18, 2026, the first time a non-Angel has done so, according to coverage of the show.
The $50 million is the magazine estimate quoted for the piece, and we treat it as a valuation rather than a price paid.
2. Red Hot Fantasy Bra (2000): $15 million
The 2000 bra and matching panties, worn by Gisele Bundchen, carried a $15 million price tag and earned a Guinness World Record as the most expensive item of lingerie ever created. For twenty-six years it was the benchmark.
The value is the one stated at its unveiling.
3. Heavenly Star Bra (2001): $12.5 million
Heidi Klum wore this one in 2001, the first year the Fantasy Bra appeared on the runway at the brand’s televised show.
The $12.5 million is the value the brand announced that year.
4. Sexy Splendor Fantasy Bra (2005): $12.5 million
Gisele Bundchen wore a second Fantasy Bra in 2005, valued at the same $12.5 million as Heidi Klum’s 2001 piece.
This matches the 2001 valuation, so the order between them is by date.
5. Very Sexy Fantasy Bra (2003): $11 million
Heidi Klum wore her third Fantasy Bra in 2003, valued at $11 million.
Announced value, taken as stated.
6. Millennium Bra (1999): $10 million
The 1999 bra, worn by Heidi Klum, was valued at $10 million. It was shown in the catalogue, not on the runway, because Fantasy Bras only started appearing at the fashion show in 2001.
The valuation is the 1999 figure, and the brand did not show it on a runway.
7. Star of Victoria Fantasy Bra (2002): $10 million
Karolina Kurkova wore this piece in 2002. It is one of four bras on the list valued at $10 million.
This is the announced value from 2002.
8. Heavenly 70 Fantasy Bra (2004): $10 million
Designed by jeweller Mouawad, it carried about 2,900 diamonds in 18-carat white gold, with a 70-carat pear-cut diamond hanging in the centre. Tyra Banks wore it in 2004, a year when the brand held a tour instead of an annual show.
The $10 million is the valuation stated in 2004.
9. Royal Fantasy Bra (2013): $10 million
Candice Swanepoel wore the 2013 piece, the last Fantasy Bra valued at $10 million until 2026. After this the values fell to between $1 million and $3 million through 2018.
The 2013 valuation is as announced.
10. Hearts On Fire Diamond Fantasy Bra (2006): $6.5 million
Karolina Kurkova wore her second Fantasy Bra in 2006: about 2,000 diamonds that took over 20,000 hours to cut and polish, and more than 300 hours to assemble, plus a 10-carat diamond brooch.
The value is the figure announced when it was unveiled.
Records set in 2025 and 2026
The 2026 Very Sexy Shine Fantasy Bra at $50 million is the only new record. The Fantasy Bra did not appear in the brand’s 2024 or 2025 shows, and the last valued piece before 2026 was the 2018 Dream Angels Fantasy Bra at $1 million.
What drives these prices
- Stone weight. Valuation tracks the size of the centrepiece diamond more than the number of small stones.
- Marketing value. These bras are promotion pieces, so the stated value is partly a publicity figure.
- Boom years. The early 2000s saw $10 million to $15 million bras, and the 2010s fell back to $2 million to $3 million.
- Who wears it. The 2026 piece paired a record value with a celebrity debut.
FAQ
What is the most expensive bra in the world?
The 2026 Victoria’s Secret Fantasy Bra, made with Jacob & Co. and reported at $50 million.
What was the most expensive bra before 2026?
The Red Hot Fantasy Bra of 2000 at $15 million, which earned a Guinness World Record for lingerie.
Has anyone bought a Fantasy Bra?
These are runway promotion pieces. We found no verified sale price for any of them, so all figures are valuations.
Who wore the $50 million bra?
Kylie Jenner, at the Los Angeles show on October 18, 2026.
How many diamonds are in the 2026 bra?
Reports give about 4,410 diamonds, with a 75.54-carat yellow diamond at the centre.
How much is a normal luxury bra?
Designer lingerie is a different market, with ordinary luxury pieces costing in the hundreds of dollars, which we do not rank here.
How we put this list together
We ranked bras by the value stated at unveiling, and we mark which are valuations rather than sales. Figures are approximate and change over time as new pieces are made.
Keep reading
- Things that impress people more than money: a reality check on the value of display
- Assets that hold their value the longest: what holds value in a gem versus a garment
Last updated: October 2026.
