6. Carlton Draught “Skytroop Show” – $9 million
Following Carlton Draught’s other piece of art, The Big Ad, the Australian beer maker topped themselves once again with this one in 2008. On the previous commercial, there are hundreds of people featured as they marched and sang “It’s a Big Ad” at Carl Orff’s Carmina Burana.
And on this ad, they went even crazier. It features hundreds of skydivers jumping from a plane on a huge Carlton Draught-shaped tube during a football match’s halftime break. While the skydivers were forming spectacular shapes and letters, the huge beer tube landed on earth.
I can tell you this: it was not even close to a smooth landing. It crushed several luxury cars and houses. It was dragged along as it was slowing down and finally stopped in an old couple’s living room. The funny part is, the old man was watching the live feed of the skydivers landing on his TV and said, “Wouldn’t make me buy it.”, right before the tube hit his house.
Who knows where the $9 million budget went to? Perhaps to repair the collateral damage? Take a look of how bad the damage was caused:
