4. Chrysler “Imported from Detroit” – $12 million
This Chrysler commercial is the most expensive one shown at Super Bowl. Since it was first debuted in 2011, no other Super Bowl commercial can exceed its $12 million budget yet.
Chrysler hired Eminem to star this ad. Why him? Well, as you should have already known, Eminem is from Detroit. And the tag line of this ad is “Imported from Detroit”, where the hottest fire used to make the hardest steel.
Besides promoting the new Chrysler 200, it also promoted the revival of American auto industry. According to Forbes, this particular ad boosted Chrysler’s sale up to 50% since this ad mesmerized millions of people through Super Bowl.
What is so special about the ad? It is actually pretty simple: Eminem drove a Chrysler around his hometown. But somehow it gets to you as if it was speaking and reaching for you only. You don’t believe me? Watch the following video and tell me you still don’t.
