9. Microsoft “Empowering” – $8 million
While most Super Bowl commercials make you crack some laughs, this one will give you goosebumps if not tears of joy. This was close to our hearts, especially to NFL fans who were watching it during the 2014 Super Bowl.
Through this ad, Microsoft shows that technologies are developed to help others. Technology has the power to unite us, inspire us, give hope to the hopeless, and above all: give voice to the voiceless including to NFL beloved, Steve Gleason.
Gleason was a Safety for New Orleans Saints from 2000 to 2007. He retired in 2008. Then, he revealed that he has been battling with ALS or Lou Gehrig’s disease, the same condition Stephen Hawking has.
This ad is worth every dime of its $8 million estimated budget. It shows that Microsoft technology is the best and has been helping people, including Gleason. Brace yourself before you take a look at this:
