7. Pepsi “Britney Spears” – $8.1 million
We go back to more than a decade ago with this Pepsi commercial. With $8.1 million of estimated budget, it was the most expensive ad ever in 2002. The main reason why is the title itself: Britney Spears.
This commercial is something like several Britney Spears music videos combined into one. Each represents different era, different years, different taste of music, and different trends. But all of them refer to one thing: young community. This works well with the tag line “Pepsi: For Those Who Think Young”.
In this ad, Britney sings and dances through different jingles. It exaggerates the former trends and thinks of them as rather funny or silly than cool. However, as you watch this commercial again today, you’ll realize how time has changed. This commercial was probably really cool back then, but today it seems as silly as those flashback scenes.
Let’s cut to the chase. For Britney Spears fans out there, here is something for you to dance along to:
