#11 2015 Mercedes Benz F015 Luxury in Motion – $3 million
In order to make the new Mercedes Benz F015 Luxury in Motion better, an interdisciplinary team of experts spent significant hours and devised a future scenario that includes many different aspects of daily basics mobility.
Above and beyond its mobility function, this scenario perceives the motor car as a private retreat that additionally offers an important added value for society at large.
Beyond its mobility function, the motor car of the future will be perceived as a private retreat that additionally offers an important added value for society at large.
“Anyone who focuses solely on the technology has not yet grasped how autonomous driving will change our society,” emphasises Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
“The car is growing beyond its role as a mere means of transport and will ultimately become a mobile living space.”
They had to come up with a completely new concept and design for a luxury saloon. And I think they did it.
