The most expensive toothbrush ever sold at auction is Buzz Aldrin’s Apollo 11 flown toothbrush, which went for $22,705 at Heritage Auctions in April 2013. The most expensive toothbrush you can buy new is the Reinast, a solid titanium brush that launched at about $4,320 in 2014. The best consumer electric brushes in 2026 cost $300 to $400. We ranked four, and say where our figures are old.
| Rank | Toothbrush | Price | Date | Sold at |
|---|---|---|---|---|
| 1 | Apollo 11 lunar module flown toothbrush and sleeve (Aldrin) | $22,705 | 18 Apr 2013 | Heritage Auctions |
| 2 | Reinast titanium toothbrush | About $4,320 at launch | Oct 2014 | Reinast |
| 3 | Oral-B iO Series 10 | About $349 to $359 | 2026 | Retail |
| 4 | Philips Sonicare 9900 Prestige | About $300 to $400 | 2026 | Retail |
1. Buzz Aldrin’s Apollo 11 toothbrush: $22,705
Heritage Auctions offered the light blue Lactona toothbrush and its sleeve from Aldrin’s personal collection in its Space Exploration auction on 18 April 2013. The lot was described as flown on the Apollo 11 lunar module. Bidding opened at $9,000 and the lot closed at $22,705. The auction house hoped for about $24,000.
It is a space artifact that happens to be a toothbrush, but it is the highest verified price we found.
How we valued it: the realized price reported for the lot. The lot page lists a 19.5 percent buyer’s premium and we could not confirm whether the figure includes it.
2. Reinast titanium toothbrush: about $4,320
Reinast is the German-designed brush from a team that began work in 2009 and spent four years on development. The body is solid titanium, the handle is shaped like a miswak stick, and it carries an antibacterial coating. Free bumper and head service covers the first three years. After that, plans cost $400 for five years, $800 for seven years or $1,600 for eleven. The heads last about two months each. A Dubai report priced it at Dh16,000.
Reports of the price range from $4,200 to $4,367 and one European listing from 2014 gave 3,200 euros, so we use the figure in the October 2014 review. We could not open the maker’s site, so this is a launch price.
How we valued it: the launch price in a 2014 review, unadjusted. We have not confirmed the current price.
3. Oral-B iO Series 10: about $349 to $359
The top of the mainstream electric range. A 2026 review lists the iO Series 10 at $349 to $359. It is the priciest consumer brush from a major brand that we could price.
How we valued it: the retail range reported in a 2026 review. Retailers vary.
4. Philips Sonicare 9900 Prestige: about $300 to $400
Sonicare’s flagship sells for $300 to $400 in the same review. The cheaper DiamondClean line has no diamonds in it; the name is branding.
How we valued it: the retail range reported in a 2026 review.
Records set in 2025 and 2026
We found no new record price for a toothbrush in 2025 or 2026. The newest prices are the 2026 retail ranges above, and the highest figures are from 2013 and 2014.
What drives these prices
- Provenance. A toothbrush that went to the moon sells for five times a titanium one.
- Materials. Titanium and a lifetime service plan push a luxury brush into four figures.
- Replacement heads. The recurring cost of heads and subscriptions often exceeds the brush.
- Brand. Premium electric brushes charge for sensors and apps, not metal.
The habits that let people afford this
Short audio lessons on money, mindset and discipline, in the Alux app.
Get the Alux app →FAQ
What is the most expensive toothbrush in the world?
Buzz Aldrin’s flown Apollo 11 toothbrush sold for $22,705 at Heritage Auctions in 2013. The priciest new one is the Reinast at about $4,320 at its 2014 launch.
Is a $4,000 toothbrush better?
Not for cleaning. It is a titanium design object with a service plan.
How much does a top electric toothbrush cost?
About $300 to $400 for flagship Oral-B and Sonicare models in 2026.
What is the Reinast made of?
Solid titanium with an antibacterial coating.
Does the Reinast include replacement heads?
Free service covers the first three years, then paid plans of $400 to $1,600.
Did Aldrin’s toothbrush really go to the moon?
Heritage Auctions described it as Apollo 11 lunar module flown.
How we put this list together
We ranked toothbrushes by the highest price we could document, from auctions, launch prices and 2026 retail reviews, and compiled them in an internal valuation model. Prices are approximate and change over time.
Keep reading
Last updated: October 2026.
