8.Bridget Coffing – SVP, Corporate Relations at McDonald’s
I don’t know if many of you know this, but the fast-food giant, McDonald’s has been struggling with a lot of criticism the past year regardin the workers’ pay, nutrition and marketing to children.
Luckily for them, Bridget Coffing was there to save them. Together with the global team of PR pros she leads, helped the company to defeat its problems.
They were there when McDonald’s shifted to healthier options, developed new nutritional guidelines and launched a mobile app that reveals the calories for the products.
Another one of the latest notable success of the company is its sponsorship for this year’s Sochi Olympic Winter Games.
