1.Bund: Every 60 seconds a species dies out.
I don’t know if all of you know this already, but we, here at Ealuxe, are eco-friendly people and really big animal lovers! You can imagine that this campaign went straight to our hearts!
Friends of the Earth, Bund worked with Scholz & Friends to create this eye-opening campaign.
The images illustrate endangered animals that are trapped between the moving hands of a clock and they try to fight for their lives.
They really made us stop and think for a second and their slogan helped as well:
“Each minute counts. Each donation helps. Bund.net”
The campaign was indeed a great success! That year, at Cannes International Festival for Creativity, The Brown Bear, Grey Seal and Gorilla were awarded a Gold Press Lion for Illustration.
Did you find these print ads as thought-provoking as we did?
Which one struck you the most?
Hope we managed to open your eyes and don’t forget to share it further for a better world!
