Nestlé’s First Super-Premium Chocolate is Maison Cailler
Haven’t you heard? Nestlé’s first super-premium chocolate is Maison Cailler.
As many of you know, Cailler is an authentic Swiss chocolate brand from Nestlé, and is going global with Amazon as its primary retailer.
United Kingdom, Germany, United States and China will be the countries where Nestlé will sell its new luxury chocolate, in mid-November.
The super-premium chocolate will also be available through travel retail outlets in major airports in Geneva, Zurich, Dubai and Singapore, and also at Maison Cailler in Broc. Switzerland.
The first time Cailler chocolate hit the markets was in 1819, when it was created by M. Francois-Louis Cailler.
Ever since, his recipes have been passed on from generation to generation and have been made in “Maison Cailler” in Broc, since 1898.
“For the past 200 years our Cailler chocolates have been made in Switzerland,” said Sandra Martinez, head of the Confectionery Strategic Business Unit at Nestlé.
“Cailler is part of our heritage. Each year more than 400,000 people come to Broc to taste our chocolate. Now chocolate lovers in the UK, Germany, USA and China can discover uniquely creamy and beautiful Cailler Swiss chocolate in their homes.”
The ingredients for the Cailler chocolates are some of the finest including cocoa beans from the Nestlé Cocoa Plan, roasted hazelnuts and almonds. There is also milk collected within 20 miles of Maison Cailler in Broc.
Available in 16 and 25 piece boxes, the chocolates include four assortments: Signature Selection, Milk Chocolate Selection, Praliné Selection, and Dark Chocolate Selection.
All are true to the brand’s Swiss heritage, as the front of each box displays hand-designed artwork by paper-cut artist, Marianne Dubuis.
For those who prefer chocolate bars, the brand will also made a choice of eight bar varieties available on Amazon.
The chocolate was made available by Nestlé since January 24, when the brand launched the line in Switzerland and Liechtenstein.
The sweet desert allows customers to discover their “chocolate personality” by first ordering a box of “tasting chocolates.”
The box will help them built “stronger relationships through chocolate.”
“It is a very unique brand and very unique product,” Sandra Martinez, head of the confectionery strategic business unit at Nestle, said in an interview.
“It has strong Swiss heritage and it’s the oldest chocolate brand in existence.”
Next, the company plans to launch a vigorous social media campaign to introduce the chocolate in the new markets.
Are you into chocolate? Isn’t that right that you’ll eat a bar of this chocolate right now?