Rolex's 2026 collection was unveiled at Watches & Wonders in April 2026 and marks the 100th anniversary of the Oyster case, first patented in 1926. Reports put the new line at 58 references, with US prices from $6,750 for the Oyster Perpetual 36 to about $62,700 for the off-catalogue Day-Date 40. This guide covers the key models, using the prices reported at launch.
| Model | Reference | Size | Material | US price at launch |
|---|---|---|---|---|
| Oyster Perpetual 36 Jubilee Dial | 126000 | 36 mm | Oystersteel | $6,750 |
| Oyster Perpetual 41 | 134303 | 41 mm | Yellow Rolesor | $10,800 |
| Datejust 41 green ombré | 126334 | 41 mm | White Rolesor | $12,900 |
| Oyster Perpetual 28 | 276208 | 28 mm | Yellow gold | $14,200 |
| Oyster Perpetual 34 | 124205 | 34 mm | Everose gold | $16,000 |
| Day-Date 40 Jubilee Gold | 228235JG | 40 mm | Jubilee Gold | $62,700 |
Prices change with Rolex's annual list-price updates, and boutique availability is limited. Check the Rolex official website or an authorized dealer for the current figure. After you have seen the most expensive Audemars Piguet watches, here is what is new from Rolex.
What does the 2026 Rolex collection celebrate?
The theme is the Oyster case, the waterproof case Rolex patented in 1926. Rather than a single headline sports watch, the 2026 line focuses on dial colors and stone dials across the Oyster Perpetual, Datejust and Day-Date families. Rolex describes its watches as symbols of excellence, performance, prestige and innovation.
Oyster Perpetual 36 Jubilee Dial
Ref. 126000 | 36 mm Oystersteel | $6,750
The most affordable new Rolex has a silver dial with a repeating multicolor ROLEX monogram pattern, inspired by 1980s Jubilee dials. It uses the calibre 3230 movement with a 70-hour power reserve.
Oyster Perpetual 41
Ref. 134303 | 41 mm yellow Rolesor | $10,800
A new 41 mm size in Oystersteel with a yellow gold bezel and crown. The slate grey sunray dial has green minute accents and a centenary signature at six o’clock. It uses the calibre 3230 with the Chronergy escapement.
Datejust 41 with a green ombré dial
Ref. 126334 | 41 mm white Rolesor | $12,900
The green ombré lacquer dial darkens toward the edge, set in Oystersteel with a white gold fluted bezel. The calibre 3235 has a 70-hour power reserve and a quick-set date.
Oyster Perpetual 28
Ref. 276208 | 28 mm yellow gold | $14,200
A small satin-finished yellow gold watch with a green lacquer dial and heliotrope stone hour markers. It uses the calibre 2232 with a Syloxi hairspring.
Oyster Perpetual 34
Ref. 124205 | 34 mm Everose gold | $16,000
The blue stone lacquer dial has natural stone markers at 3, 6 and 9 o’clock, which is a first for the Oyster Perpetual line. It uses the calibre 2232.
Day-Date 40 Jubilee Gold
Ref. 228235JG | 40 mm | off-catalogue | about $62,700
The Day-Date is built in Jubilee Gold, a new proprietary alloy, with a moss green aventurine dial and baguette diamond markers. It uses the calibre 3255. As an off-catalogue watch, it is mainly for boutique clients.
What happened to the 2014 Rolex collection?
The 2014 article featured the GMT-Master II “Pepsi” in white gold, the Sea-Dweller 4000, the Sky-Dweller, the Datejust Pearlmaster 34 and the Milgauss. Reports say the GMT-Master II “Pepsi” in steel and white gold has since been discontinued. We have not re-verified the status of the other four, so we have removed them from this list and refer you to Rolex for the current catalogue.
Which new Rolex is the best buy?
For value, the Oyster Perpetual 36 at $6,750 is the entry point. For something dressier, the Datejust 41 gets the most attention, while the Day-Date is a statement piece.
Keep reading
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- 10 best TAG Heuer watches of all time: a rival's best
- Luxury watches for men: more options at every price
- Top 10 luxury watch brands in the world: where Rolex stands
FAQ
What is new from Rolex in 2026?
Rolex unveiled its 2026 novelties at Watches & Wonders in April 2026, including the Oyster Perpetual 36 Jubilee Dial, the Oyster Perpetual 41, a green ombré Datejust 41 and the Day-Date 40 in Jubilee Gold.
How much is the cheapest new Rolex?
The Oyster Perpetual 36 Jubilee Dial was reported at $6,750 in the US.
What is the Oyster case anniversary?
The Oyster case was first patented in 1926, so 2026 is its 100th anniversary.
What is Jubilee Gold?
A new proprietary gold alloy used in the Day-Date 40 ref. 228235JG.
Is the GMT-Master II Pepsi still sold?
Reports say the steel and white gold versions of the GMT-Master II Pepsi have been discontinued.
How we put this list together
We collected the model names, references and launch prices of the 2026 novelties from reports of the April 2026 launch. Rolex's own site was not accessible to us, so prices are labelled as reported at launch.
Last updated: October 2026.
