The video predicts a 2024 of rising prices, tighter budgets, more layoffs and automation, a push toward digital money and a cultural turn toward slower, simpler living. If you could see slightly into the future, what would you do with the information? The video argues that people who peek ahead and act on it end up rich and successful because they help shape what comes next.
These are 15 predictions made at the start of 2024. They reflect the creators’ opinions, and several touch on elections, wars and cultural debates, so read them as one team’s forecast and not as settled fact.
Watch the full video here, or skip to the breakdown below.
The 15 predictions at a glance
- Prices will continue to climb (0:32)
- The realization that you’ve been overspending hits you hard (1:12)
- Politics everywhere (2:39)
- Outside of social media (3:47)
- Businesses run toward efficiency to save themselves (4:52)
- War on cash begins and crypto is back in the news (6:34)
- Gen Alpha comes online (7:41)
- Even more powerful climate events (9:10)
- AI becomes a serious legal matter (10:03)
- The transfer of wealth picks up pace (11:26)
- More people than ever are pulling their kids out of school (12:56)
- Anti-woke currents grow stronger (14:00)
- Old-school ideological families, masculine men and stay-at-home moms start trending (15:01)
- Accelerated spending on anti-aging health and plastic surgery (16:58)
- Happiness is the ever-encompassing word driving you forward (17:52)
- Bonus: most predictions are off, unless you shape the future
1. Prices will continue to climb
Either prices go up or you pay the same for half the product. Alux expects people to buy larger volumes to save and price-focused retail to do well. Things aren’t getting cheaper.
The video also predicts you won’t afford a home unless you own a business or have in-demand skills, that your salary won’t rise unless your earnings are tied to performance, and that companies will struggle to make payroll as costs eat into profit.
2. The realization that you’ve been overspending hits you hard
This generation isn’t living paycheck to paycheck, the video says, but holiday to tooth surgery. Too much food ordered, two or three trips too many and a no-regrets lifestyle that is now producing regrets.
Years of matching what social media shows leaves little except 32 likes and clothes that look good only in photos. The apartment is too nice, rent and utilities are hard to cover, taxes bite and a job where you coasted looks shaky. Lose it and you are two months from moving back with your parents. Its advice: act your wage.
3. Politics everywhere
2024 is an election year in most countries, so the video expects political noise to be everywhere. In the US it predicts the conversation will focus less on policy and more on the age of the main candidates. It hopes for a ceasefire in Ukraine but calls that unlikely, and says every new war normalizes others.
It argues military companies are financially incentivized to keep conflicts going while both sides can pay, and that faith in politicians will fall to an all-time low because the world moves faster than policy. The result, it says, is an everyone-for-themselves mentality, the opposite of the community we need.
4. Outside of social media
A return to old ways: people going back to nature, farming becoming cool and building something real in your hands becoming a new kind of enlightenment. Bare-bones camping and sleeping in your car appeal as cheap experiences.
After too long on what it calls digital juice, many will want to slow down and may even feel technology withdrawals. Nostalgia grows, vinyl sales hit highs, people ride bikes more, cook grandma’s recipes and grow or buy food from farmers while watching prices. Alcohol and smoking, it says, lose their cool as people notice how much they spend.
5. Businesses run toward efficiency to save themselves
You or someone you know will lose a job, the video says. Unless you can prove your value in money terms, you risk a layoff, because AI or a cheaper worker abroad may deliver the same results at a fraction of the cost. To keep your job, you may have to take on a laid-off colleague’s work for the same pay.
It expects self-everything to become the norm, with self-checkout going mainstream: you scan, pay, remove security tags and bag your own items, doing work that used to belong to an employee. What needed three people may now need one plus AI. Laid-off workers will try to start the businesses they had been considering for years, and after a little traction almost all of them will fail.
6. War on cash begins and crypto is back in the news
Governments everywhere, the video says, are pushing for a cashless society with heavier tracking and reporting, and cash will be framed as dirty and used by criminals. Digital banks and alternative payment services should pick up traction, and payment processors and big banks win by taking a piece of every transaction.
Terms like digital dollar and digital euro will come up more often, which it expects will put wind in the sails of the blockchain community. With the Bitcoin halving close, it expects Bitcoin to do decently. It also predicts a short-lived gold rush around Solana because retail is more price-conscious this time.
7. Gen Alpha comes online
Gen Alpha, born between 2010 and 2024, is now arriving online and doing what every generation does to the previous one. If Gen Z laughed at millennials using emojis, Gen Alpha laughs at slay and bet, and has acronyms for everything.
This is the first generation less tech-savvy than the one before, since technology had already matured by the time they met it. Everything is an easy app, they don’t use folders, file types or windows, and they expect everything to just work. It compares them to millennials who can’t change an electrical socket, and says 2024 will be the year we say goodbye to YouTube-to-MP3 converters.
8. Even more powerful climate events
Climate issues continue to be ignored because policies can’t be enforced worldwide. It cites a video of Kuwait burning over 40 million tires, and says the government turns a blind eye to climate matters there.
After a year of extreme floods, unseen winds and droughts, it expects these events to become more frequent. It predicts a rise in doomsday narratives and post-apocalyptic content, and escapism in religious-themed fantasy or sci-fi.
9. AI becomes a serious legal matter
Companies trained AI on data, including copyrighted material, without telling anyone, and now lawsuits will follow. It notes that The New York Times was first to sue OpenAI for billions over training on its articles without consent or a licensing agreement, and expects other publishers to follow.
Another call: OpenAI will tease its first hardware interface for ChatGPT, noting talks with former Apple designer Jony Ive. It mentions Humane’s AI Pin and the Rabbit device, says the creators are skeptical, and expects Google Bard and Apple’s Siri to get updates and deploy instantly to all devices, with Meta and OpenAI as the other key players building a walled garden around AI interfaces.
10. The transfer of wealth picks up pace
Older wealthy people are dying or having their businesses disrupted by what they call the youths. The team describes the largest wealth transfer in history, from the analog generation to the tech-savvy ones, and says the internet lets money change geography.
It predicts more billionaires from emerging countries, since talent there is cheaper. It expects the first African tech billionaire outside telecom, likely from Nigeria, and notes India has only 7 tech billionaires and 169 billionaires in total, with that number set to rise. Each transfer, it says, is captured by those who understand the flow of money.
Information without a clear path of applying it is just entertainment.
11. More people than ever are pulling their kids out of school
Traditional education has been failing to prepare kids for the real world for years, and those with means are acting. This isn’t homeschooling but private tutoring or micro-schooling: four or five wealthy families pay a top teacher to teach only their kids, so it’s three to six children per teacher instead of twenty.
The teacher earns more and deals with less office politics. It also sees a rise in non-religious and non-politically-correct ideologies, with parents wanting math, physics and computer science without a political agenda.
12. Anti-woke currents grow stronger
We are past the peak of wokeness and cancel culture, and applies Newton’s third law: every action has an equal and opposite reaction. A vocal minority pushed one way and now the pendulum swings. It links the possibility of Donald Trump becoming the Republican candidate to this trend, and mentions Argentina’s new president.
On Canada, the claim is that its government failed to control the economy and costs and focused on alternative objectives, while the European Union lacks a cohesive voice since Merkel stepped down. It adds that society needs both extremes to keep each other in check, so we can take the good from each.
13. Old-school ideological families, masculine men and stay-at-home moms start trending
Government pushed equality and society ended up with equality in misery, and that when everybody does everything, nobody’s happy with how it’s done. It describes people around 30 postponing children because they don’t feel ready, and says that might come back to bite a generation.
A counter-movement forms around the traditional stay-at-home mom, in contrast to the independent, career-focused woman, though the video notes that many women aren’t home with their kids and are unfulfilled professionally, and that dads feel exhausted from providing and parenting. Its ideal: both partners involved in raising children without crushing financial pressure, and remote work as a plus. The people we look up to online, it predicts, will be those with well-rounded families, not those who travel the world.
14. Accelerated spending on anti-aging health and plastic surgery
Everyone is on a health kick, the video says, and by year’s end you will likely have a subscription to a customized cocktail of supplements. Looking young is pushing companies to spend more on research and development, from supplements to non-invasive procedures to travel for hair transplants.
These trends are cyclical. After the boom in implants came a rise in removals and subtler adjustments, and even pop culture is tired of it. Everyone on Instagram looks the same, with the same jaw, cheekbones and lips, so it predicts natural beauty, where you can’t tell work was done, starts trending.
15. Happiness is the ever-encompassing word driving you forward
Satisfaction comes from either professional success or internal self-actualization, and when the first is closed off, people turn to the second. Everyone wants to be happy and few know how, so the video expects more books on the subject, talk-show happiness gurus and creators selling happiness courses.
It guesses the trend will get a new label such as slow living, gentle living or worryless living: an invitation to look inward and appreciate what you have. The narrative shifts with events, and since people can’t buy new things, appreciation is the product.
Bonus: most predictions are off, unless you shape the future
The video’s bonus is that the only way to predict the future accurately is to shape it. Make a prediction about your own year: what you’ll get done, where you want to end up, what challenge you’ll set and how it shows in your daily behavior.
Having set resolutions that mostly didn’t come true last year, it suggests choosing a strategic framework to pursue your goals.
Treat them as a starting point
Some of these will land and some won’t. The useful part is the question behind them: if prices, jobs, money and attention are all shifting, what are you doing now to be on the right side of it?
The narrator asks viewers to share their own prediction for 2024 and which they think will come true.
FAQ
What are the biggest predictions for 2024 in the video?
Rising prices, a hard look at overspending, more layoffs and automation, a push toward digital money, bigger legal fights over AI and a cultural turn toward slower living.
Does the video expect jobs to be lost in 2024?
Yes. It says many people will lose jobs and that AI or lower-cost workers abroad may do the same work for less. It adds that self-checkout and self-service will become more common.
What does the video say about Bitcoin in 2024?
It expects Bitcoin to do decently thanks to the upcoming halving and the wider push toward digital money, but it expects a short-lived rush around Solana.
What is the wealth transfer prediction?
The largest wealth transfer in history is underway from older, analog wealth to tech-savvy generations, with more billionaires expected from emerging countries such as Nigeria and India.
Why does the video say to shape your own future?
It says the only accurate way to predict the future is to shape it, so it asks viewers to make a specific prediction about their own performance and design their year around it.
