Ryan Kaji of Ryan’s World is the richest kid in the world in October 2026 on our numbers, with an estimated $88 million or more earned from YouTube between 2016 and 2020, plus more than $250 million in merchandise sales in 2021. This list covers kids under 18 who earn from their own channels and brands, ranked by documented earnings. Celebrity children are left out, because their wealth is private and we do not guess at the finances of minors.
| Rank | Kid | Key figure |
|---|---|---|
| 1 | Ryan Kaji (Ryan’s World) | $88 million+ estimated earnings, 2016 to 2020 |
| 2 | Vlad and Niki | $312,000 per video (2019 estimate) |
| 3 | Like Nastya | $18 million income in 2019 (estimate) |
| 4 | Kids Diana Show | Franchise deal, earnings undisclosed |
1. Ryan Kaji (Ryan’s World): $88 million+ in estimated earnings
Ryan began posting toy reviews in March 2015 at age three. Estimated annual earnings ran about $11 million for 2016 to 2017, $22 million in 2018, $26 million in 2019 and $29.5 million in 2020, which adds up to roughly $88.5 million. The channel passed 40 million subscribers by April 2026.
The business outgrew YouTube long ago. There is a Walmart toy line from 2018, video games, an animated series made with Toei Animation and a feature film that opened in about 2,000 US theaters in August 2024. His family owns Sunlight Entertainment, the company behind the show.
The ranking simply adds the yearly estimates. Merchandise sales, which passed $250 million in 2021, are shown as context because sales are not income.
2. Vlad and Niki: $312,000 per video (2019 estimate)
Brothers Vlad and Niki Vashketov run a channel that ranks among the five most subscribed on the platform, at about 150 million subscribers in mid-2026. It started in 2018.
A 2020 report estimated them as the top earners per video in 2019, at about $312,000. Haven Global handles licensing and Playmates Toys makes products under the brand.
Only the 2019 figure is documented, so the order here leans on audience size and licensing deals.
3. Like Nastya: $18 million income in 2019 (estimate)
Anastasia Radzinskaya runs Like Nastya, with about 133 million subscribers on the main channel as of 2026 and many more across its sister channels. Her family signed with the Yoola network and a video deal with Jellysmack in 2021.
Her estimated 2019 income was $18 million, enough to rank among the top three earners on the platform that year. No newer number is public, so the 2019 estimate stands with no growth added.
4. Kids Diana Show: franchise deal, earnings undisclosed
The main channel of Diana Kidisyuk has roughly 138 million subscribers, which makes it one of the most watched channels anywhere. In May 2020 her parents signed with Pocket.Watch, which built the “Love, Diana” franchise with an animated series, a mobile game and merchandise. The series streams on services including Amazon Prime Video and Hulu.
No earnings have been disclosed, so Diana lands at number four on the weight of her audience and that franchise.
Special mentions
Children of famous parents, such as Blue Ivy Carter or the Beckham and Cruise children, often turn up on other lists. We do not rank them because their wealth is not disclosed and any figure would be a guess.
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Who is the richest kid in the world?
Ryan Kaji of Ryan’s World, with an estimated $88 million or more in earnings between 2016 and 2020 and over $250 million in merchandise sales in 2021.
How much does Ryan Kaji earn?
His estimated earnings were $29.5 million in 2020, the most recent year with a published yearly estimate.
Which kids are on the list now?
Ryan Kaji, Vlad and Niki, Like Nastya and Kids Diana Show, all under 18 and earning from their own channels.
Why are celebrity kids not ranked?
Their wealth sits in family trusts and is not public, so any figure would be a guess about a child.
How do child creators make money?
From ads, brand licensing, toy lines, streaming deals and merchandise, usually managed through family-owned companies.
Why did the list change?
The earlier list included child actors who are now adults, plus royals and celebrity children whose wealth is not disclosed.
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
For this list we used published yearly earnings estimates, disclosed licensing and distribution deals, merchandise sales totals and audience numbers. Where a figure is old or only an estimate, we say so rather than adding growth.
Last updated: October 2026.
