The Store that Sells Only Gender Neutral Clothing
The time when women and men fashion melt into one is unbelievably close. A month close, actually.
Women fashion has been taking a lot of inspiration from men’s section and vice versa for a while now, with boyfriend jeans for the ladies, skirts showing up during men’s fashion week and so on.
But the London-based department store Selfridges is stepping up the game by filling an entire store with completely gender neutral collections this spring, from March 12 until the end of April.
The whole concept stands for the store’s project called Agender and, as they said, will launch as:
a fashion exploration of the masculine, the feminine and the interplay…found in between
The whole purpose of this action? It’s sort of revolutionary, so typical of this century and their intention is to:
take customers on a journey where they can choose to shop and dress without limitations or stereotypes.
The agender collections will be displayed on the ground, first and second floors of Selfridge’s Oxford Street location, but also in Selfridges’ Manchester and Birmingham stores. For those of you that cannot reach the locations, don’t worry because the collections will also be available on their online store.
The team has put a lot of effort into this project and they even hired the famous furniture maker Faye Toogood to design a gender neutral concept space for the stores.
Forget about anything you’ve ever seen at Selfridges because even the mannequins in the store window will be updated to the proper gender neutral fashion style, so you’ll get a sneak peak of the revolutionary concept even from across the street.
And of course, with such a huge event come huge names in the fashion industry. The store is going to offer pieces signed by big labels such as Comme des Garcons, Gareth Pugh, Ann Demeulemeester, Meadham Kirchhoff, Rad Hourani’s couture designs and so on.
But because of hosting the store, UK only will benefit from a lot of exclusive collections such as: Nicola Formichetti’s collection Nicopanda, Toogood’s RTW collection and a capsule collection by Bodymap.
So, given the worldwide famous labels that are going to occupy the store, expect some pricey pieces. You’d better get that credit card ready…I mean, you and your boyfriend or girlfriend.
And beside all the wearable masterpieces, Selfridges has another surprise for you: a series of design pieces, photography, film and music concentrated on the same idea as the store – neutral gender.
Selfridges’ creative director, Linda Hewson explained that this project is not about setting a new trend, but about moving along with the cultural shift that is happening at the moment – the mixing of the two genders. And they see it as an experiment as she declared:
The project will act as a test bed for experimentation around ideas of gender — both to allow our shoppers to approach the experience without preconceptions and for us as retailers to move the way we shop fashion forward.
What do you think about Selfridges’ project, Agender?
Do you believe in the mixing of the two genders?
Tell us in the comments below and don’t forget to share it further!