They say: To Live Happily, Live Hidden!
Something you are not yet aware of is happening. Rich people are changing their behaviors to accommodate the current moment in time, and the average person isn’t aware of what’s happening, because you won’t see it in public unless you know exactly what to look for.
Some call it quiet luxury, silent money, but most refer to it as STEALTH WEALTH!
And by the end of this article, you’ll understand why the rich are going into stealth mode. Let’s do this!
Don’t worry if you don’t have time to read the article, you can enjoy the video below or watch it on YouTube:
What is stealth wealth?
Stealth wealth is the art of being secretly rich!
Not in the sense of hiding it from the authorities, but not displaying it publicly. Even more so, trying to blend in with the public as much as possible, while maintaining a high level of comfort.
This happens across multiple industries as wealthy consumer behavior changes through time. Rich people are more in tune with how the markets are behaving than everyone else.
In the same way a good farmer prepares for a long winter, the rich can also read the signs of a recession and make adjustments accordingly. This is one of the main differences between the truly wealthy and those who are trying to pose as wealthy.
You are truly rich when you don’t care about impressing others with your wealth!
Stealth wealth is a way of being wealthy amongst the wealthy, not among civilians. Truly rich people know that:
The commodities that are designed to signify wealth will rob you of actual wealth.
The Bugattis, the Lambos, the mansions, the opulent parties, the big logo clothes, they’re all simple ways to extract wealth from those called: NEW MONEY.
As an Aluxer, every day you will have to make a decision: Do I actually want to get wealthy? or Do I want other people to think I’m wealthy?!
Stealth wealth focuses on the first category.
When is stealth wealth becoming prominent?
There are people out there who have lived their entire lives in stealth wealth mode and we’ll address all the benefits of behaving like this in a minute – but there are moments in time when the majority of wealthy individuals choose to alter the way they use their wealth.
In times of recession, stealth wealth starts to show up more. It was obvious in 2001, it showed up again after 2007, and you bet it’s happening now. For the real world and even in the media.
But why does this happen?
In times of financial struggle, people are angry at those who still have money. They see the wealthy as the problem of their financial situation.
“Why should you have something that I no longer don’t, through no fault of my own”
So why do rich people no longer display their wealth?
Benefits of Stealth Wealth
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Genuine relationships & experiences
People alter their persona according to the status they believe you hold. – this has always happened and always will.
While most newcomers use public displays of wealth, to scream: “look at me, I’m special, look how well I’m doing”, because they need the extra attention. The truly wealthy want to blend in, to get as close to authenticity as possible.
The larger the status gap between you and the other parties, the harder it will be to connect emotionally and genuinely.
2. People will no longer assume you’re evil
People don’t know you, so they judge the book by its cover. We’re living through it right now.
“Eat the rich” has been a common slogan for leftist ideology forever.
The luxury bag, the expensive car, the tailored suit, the gold watch… to them, they indicate that you must be doing something evil, because, in their mind, nobody gets to the top without using others as a ladder.
Going into stealth wealth mode shields you from that.
3. Avoid uncomfortable conversations
The moment others notice you have money, they want you to share it with them. Old acquaintances or family members will come out of the woodwork and ask for money or favors.
These are awkward conversations to have, even if you do care about the relationship.
The fewer people see your wealth, the fewer will ask for their unearned piece.
4. Your old friends won’t feel like you’re putting pressure on them
Silent wealth allows you to be who you really are with no other social expectations.
As humans, we like to benchmark our lives based on the people around us.
Although you and most of your old friends have equal opportunity, you will not have equality of outcome.
Not all of you will grow at the same pace. The moment you have lifted off, the gap between you starts increasing.
Your success and your realizations are a constant reminder for them that they are falling behind.
In this case, not displaying your wealth is an act of kindness, that has the side benefits of not making wealth part of the conversation.
5. It’s safer out in the world
In times of financial recession like the ones we’re entering now, crime usually skyrockets.
In London for example, it’s no longer safe to display luxury brands as muggings among the wealthy have become quite common – so much so that if you are shopping at a luxury store, they will no longer let you walk out holding the big brand bags.
Believe it or not, they will literally put your Chanel or Hermes bag in a grocery shopping bag just so thieves will not target you on the street.
It’s gotten so bad that the government is now buying advertising on the streets of London warning people to no longer wear their expensive pieces.
Moped crime & stabbings are more common because thieves are willing to risk more because the jewelry is more expensive.
So instead of flashy logo-centered products, rich people start wearing less recognizable high-tier brands because they still want the comfort and quality of luxury products without the threat of getting robbed.
Stealth Wealth brands
The first change you start to see is that platinum is becoming more prevalent among the super-rich.
This happens because platinum reads similarly to silver, which is cheaper than yellow gold, and you’re less likely to draw attention.
Here are a few quiet luxury fashion brands that rich people prefer:
- Loro Piana
- Brunello Cucinelli
- Bottega Veneta
- Brioni
- John Lobb
These are expensive brands, but you wouldn’t know it looking at them.
Mark Zuckerberg’s boring gray t-shirts are actually by Brunello Cucinelli and cost $400 a pop. Other billionaires do it too. The sweater might be simple, but it’s usually cashmere.
Gone are the days of the Dior tote bag or the Gucci backpack, as both of them are seen as obnoxious.
Logomania is over; silent luxury is key.
What car you drive also changes.
Driving around in your million-dollar-plus supercar has become a liability. Thieves will literally take a hammer to your Bugatti to rob you
So the rich switch to:
- Volvo XC90
- Toyota Landcruiser
- Lexus LX
- Volkswagen Atlas
- An older model Range Rover that’s been carefully maintained
These are all really luxurious and fairly expensive cars, but they don’t draw attention the same way. Because, as we established earlier, wealth isn’t about other people but about yourself.
There’s an important metaphor somewhere here about how life isn’t about the outside, while the inside is what truly matters.
And we get it… When you are early in your journey you want flashy pieces.
You want the flashy car because you want to signal to the world that you have arrived – that you’ve made something of yourself, that you’ve gotten to a point in your life where all the holes left in you by the desires you had when you were young can now be filled.
The truth is, once you can go into any luxury store and buy yourself anything you want, the magic is no longer there.
Your identity shifts with time.
Stealth wealth allows you to be who you are
Grabbing a beer with friends who like you for you is 1000 times better than a fancy dinner with people you pretend to like.
Stealth Wealth provides you with three essential elements of life:
Peace of mind – freedom of time – freedom to choose
These are some of the cornerstones that rich people build around. It took us years in private circles to narrow down the exact paths to get there. and you can learn how to do it too.
We spent hundreds of thousands of dollars paying the same coaches the super-rich use to put it all in an actionable format available to everyone at a fraction of the cost.
Head over here right now and download the Alux app.
It’s like having billionaire mentors in your ear, sharing the things only they know. 60% of the people using the app have already achieved their primary goal, and another 25% are closing in fast.
A 1-year subscription will transform your life. Go to alux.com/app and see what it does to your reality.
It’s altering the way you move through life from a practical perspective, and it won’t be long before concepts like privacy become a part of who you are.
Deep down, we all realize that how much money you have or make is something private, because it has the power to alter the relationship
In higher-end circles:
Flaunting your money and saying how much money you have in your bank account is a sign of insecurity.
In times of recession, all wealth goes stealthy, including the charitable part.
Stealth giving: people giving to charitable causes in private
Donations are done behind closed doors, without the opulence that used to surround them.
Spending half a million dollars on a gala to raise funds doesn’t seem right when others are struggling. If people see you giving away money, they’ll overwhelm you with requests, so it’s best to keep it private.
Isn’t it funny how the more you display wealth, the less peaceful your life becomes? If there’s one takeaway to walk away with from this piece, it’s this:
If you want peace, be silently wealthy!
Bonus: It’s not what you wear, but how you wear it
True wealth doesn’t care what you think about it; only pretenders do.
If you’re a fan of the TV show SUCCESSION on HBO, you might have seen the first episode of season 4 – and there’s a key moment where silent luxury is perfectly explained by Tom making fun of the size of a Burberry bag an innocent soul brought to a private party.
She brought her $2,900 bag because she was TRYING to fit in, but truly rich people do not bring large bags to parties. They do not need to bring anything with them as they have staff on the ready.
They have drivers that can bring things to them if they need them. The ultra-wealthy don’t need to take care of their brand or how they present themselves – because once again, there’s no need to impress anyone when you really do have it.
The mistake in this situation isn’t actually the bag… it’s how one wears it. And this is the deeper lesson to be learned.
A bag is a bag. It’s all in the attitude. It’s all about how important these items are to you.
Buy yourself luxury items if you want, but don’t let them change your behavior because you have them. Most of the time, knowing you can afford it, is more than enough—no need to actually spend the cash.
We hope more of you process this idea of Quality of Brand.
That staying SILENT is actually richer than being LOUD.
That stealth wealth will become part of who you are.
