Car Manufacturer Aston Martin Got Into Yacht Business
Aston Martin is getting its tires wet by teaming up with Quintessence Yachts and naval architects Mulder Design to create something unique.
The car manufacturer is famous for their high spend and incredible performance cars on the road. Now they are aiming to add a touch of elegance to their high seas as well.
So, the luxury British car maker has teamed up with Quintessence Yachts, a boatbuilding outfit from Denmark, to produce two 37-foot (11-m) powerboats.
The AM37 gran turismo powerboat will be able to hit a max speed of 44 knots, while the upgraded AM37 S will slice through the waters at a whopping 52 knots.
Both of the 37-foot-long styles will come complete with a fully HD-integrated touch screen with navigation, interactive voice control and activation, and multimedia system and remote controlled functions.
Managing Director of Aston Martin Brands Katia Bassi says of the new aquatic venture:
“Over the course of our 102-year history Aston Martin has produced some of the most iconic luxury sports cars of all time,” says Katia Bassi, Managing Director Aston Martin Brands.
“Our contemporary designs retain classic lines whilst delivering the latest technical innovations, and the exciting range of luxury speed boats we are developing with Quintessence Yachts reflects this commitment to excellence in every field, as well as perfectly encapsulating our ‘Art of Living’ philosophy.”
Quintessence claims the AM37 will be a classic “gran turismo” leisure powerboat boasting a top speed of around 44 knots (50 mph/81 km/h). Meanwhile. the AM37 S will top out at 52 knots (60 mph/96 km/h) and will be focused on providing a full-on sports powerboat experience.
Both models will be built out of an epoxy resin composite hull, with structural elements made of carbon fiber.
The cabin will be decked out in sculpted wood and hand-stitched leather and boast interactive voice control and activation along with an integrated HD touchscreen for navigation and multimedia system control. It will also include some remote control features.
The yacht’s design is still yet to be fully unveiled, but four computer renderings have been released as a teaser.
Quintessence and Aston Martin are revealing additional design element details to potential customers on a confidential one-to-one basis, with more details about the AM37 to be released to the great unwashed “in due course”.
If they do, this is likely to please Mulder Design, which has a history of naming a number of its previous high-speed yachts after Bond movies, including Octopussy, Moonraker and The World Is Not Enough.
The AM37 is set to debut at the Monaco Yacht Show in September.