New Sunglasses Collection by Aston Martin & Marma for Spring/Summer 2015 is Amazing!
Hello! New Sunglasses Collection by Aston Martin and Marma for Spring/Summer 2015 is the best!
London-based eyewear brand Marma has joined luxury car manufacturer Aston Martin to create the new eyewear collection for Spring/Summer 2015.
The results were incredible. The beautiful, handcrafted sunglasses collection features 36 pieces that combine exquisite craftsmanship, innovative technology and influenced design by both brands.
In a world where gadgets are everything and where we use smart glasses, these guys came up with this collection. After all, we still need protection from sun, right?
Their eyewear come in six frame options, where each style has six color choices from green and grey to blue, gold and brown, which are perfect for every occasion.
Katia Bassi, Managing Director of Aston Martin Brands said:
“I’m very happy that Aston Martin has been able to support this collaboration with Marma. Their luxury eyewear is a perfect complement to our luxury sports cars, and both share the same attributes of superb style and excellent performance.”
This collection is not the only one Aston Martin has in its resume. The brand has had collaborations with Jaeger-LeCoultre, Pakerson, FPM, Grant MacDonald, Audiomoda and others.
All previous products resulted from those collaboration were the perfect example that Aston Martin brand always come up with the best ideas.
The fancy sunglasses will make the trends for the new Spring/Summer 2015 season, I’m sure of it.
Because there is no other way to describe the collaboration, we will only use triumph, that’s pretty much sums it up.
That’s what happens with two of the most successful luxury brands team up, only the best products will result.
David Schoenecker, the founder and principal at strategic branding and marketing firm KODA claims that:
“Luxury automakers put efforts towards lifestyle because few are actually buying a car, they are buying an experience, badge of honor, status, self-fulfilment, etc. The car is secondary to the emotional trigger that initiated the purchase.
Consumers can purchase a car to go from point A to B much cheaper than a luxury brand, but the luxe buyer is looking for more than a car. Aligning lifestyle attributes to the brand helps ignite the emotional triggers that drive desire for a purchase.”
Every option can be seen on Marma’s Web site, but can only be purchased in-store.
What do you think about the New Sunglasses Collection by Aston Martin and Marma ?