Why Christian Louboutin’s New Makeup Collection Is Pretty Damn Cool!
This is what Christian Louboutin’s New Makeup Collection looks like!
In time to celebrate the women in your life, Christian Louboutin’s new Makeup Collection will be available by the end of the month!
Shoe designer Christian Louboutin is expanding its horizons to the world of makeup now. The collection will feature four products, such as $75 liquid eyeliner and $70 mascara.
The four-product, eye-centric color cosmetic collection is named Christian Louboutin Beauté, which is basically a joint venture between co-owner Batallure Beauty and Christian Louboutin SA.
The long-waited collection will launch on March 23rd as a limited distribution collection, available at about 40 points of sale globally.
Among the $70 Lash Amplifying Lacquer mascara and the Luminous Ink Eyeliner, the collection will also include Oeil Velours Velvet Eye Definer eyeliner pencils, $40; and Brow Definer eyebrow pencils priced at $40.
The only thing that’s missing is an eyeshadow, which Catherine Roggero, general manager of Christian Louboutin Beauté, called the “obvious route.” But she confirmed the brand will do eyeshadow “at some point.”
“The eye of a person is already extremely expressive, but she’s sending another message the way she does her makeup. She maybe wants to enhance her eyelashes…or [do] a smoky, sexy look. It’s not what she does or doesn’t enhance, but how she does it,” Roggero said of the rationale for developing and releasing these products at once.
She continued: “This is very much what Christian [Louboutin] wanted to do — to once again give women a tool to enhance something that allows them to control how people perceive them. It’s about taking ownership, and the way you do that in eye makeup is through eyebrows, liners and lashes.”
This collection is the latest in a growing beauty portfolio. In 2014, Christian Louboutin Beauté debuted in the world of beauty with a $50 nail polish, followed by the introduction of $90 lipsticks a year later.
The unique design you find in Italian designer’s footwear, is also all over this collection. The mascara and two types of eyeliner come in unexpected colors in addition to basic black and brown.
The Luminous Ink Eyeliner comes in a tone of red that’s surprisingly more wearable than it sounds, and an eyeliner pencil comes in the shade of teal.
“They do not have the basic black, plastic mascara shell. It’s literally brass,” Roggero said, quickly adding that the liquid eyeliner “can be an object of calligraphy, almost.”
Isn’t this makeup collection magnificent?