The most expensive Jellycat ever sold is a mint 2010 Dixie Bashful Bunny, a dusky pink special edition that reportedly sold on eBay for about $3,127 (£2,500) in 2023, more than 150 times its original price of about $20. No other Jellycat we could trace comes close. This is a resale list, not a shop price list: Jellycats are not sold at auction houses, so we ranked the highest documented resale prices, then filled the rest with the highest asking prices on a verified resale marketplace, counting down from #10 to #1, as of November 2026.
| Rank | Item | Price (USD) | Sale date | Sold at |
|---|---|---|---|---|
| 10 | Fluffy Turtle | listed at about $496 | Ask, Nov 2026 | Resale listing |
| 9 | Big Bashful Luxe Bunny Luna | listed at about $544 | Listed Nov 2026 | Authenticated resale |
| 8 | Amuseables Mushroom Bag Charm | listed at about $698 | Ask seen Nov 2026 | Resale platform |
| 7 | Forager Squirrel | listed at about $700 | Nov 2026 listing | Unused, authenticated |
| 6 | Wanderlust Puppy | listed at about $758 | Asking, Nov 2026 | Resale site |
| 5 | Amuseables Cream Orchid | listed at about $810 | Listing, Nov 2026 | Verified seller |
| 4 | Bashful Luxe Bunny Azure, Huge | listed at about $896 | November 2026 ask | Resale, unused |
| 3 | Mellow Mallow Pig | listed at about $898 | Ask, November 2026 | Resale, tags on |
| 2 | Rare retired Jellycat bunny, UK private sale | about $950 (£720) | Undated (reported) | Online resale, UK |
| 1 | 2010 Dixie Bashful Bunny, special edition | about $3,127 (£2,500) | 2023 | eBay |
A quick note on what these numbers are. Only the top two are reported sales. The other eight are asking prices for unused plush on a resale platform that authenticates each toy before shipping. Asking prices show what sellers believe a toy is worth today. They are not proof that anyone paid it. We say which is which in every entry.
10. Fluffy Turtle: listed at about $496
Jellycat’s own shop prices for regular plush usually run from about £20 to £50, roughly $25 to $65. A Fluffy Turtle asking close to $500 shows how far the resale market has drifted from the shelf price once a design leaves the range or sells out.
Buyers who missed a release often pay several times retail to fill a gap in a collection. At this level, though, a buyer is paying for scarcity, not stitching.
How we valued it: cheapest new, verified listing we saw in November 2026. It is an asking price, not a completed sale.
9. Big Bashful Luxe Bunny Luna: listed at about $544
The Bashful Bunny is Jellycat’s signature toy, the one most people picture when they hear the name. The Luxe versions come in special colors, and the “Big” size is one of the larger bunnies in the range.
Luna carried an asking price of about $544 in November 2026. Limited colors are where Bashful prices climb fastest, because collectors chase every shade and each one is made for a limited time.
How we valued it: lowest ask for a new example on a resale site that checks each item, recorded in November 2026. No sale confirmed.
8. Amuseables Mushroom Bag Charm: listed at about $698
The Amuseables line turns everyday objects, from foods to flowers, into smiling plush. In the past few years Jellycat added bag charms: small versions that clip onto handbags, which pushed the brand into fashion and onto social media feeds.
A tiny mushroom charm listed at about $698 is the clearest sign of that shift. Bag charms are cheap to make and easy to show off, so when a design sells out, demand from fashion buyers rather than toy collectors sets the resale price.
How we valued it: November 2026 asking price for an authenticated, unused charm. Treat it as a seller’s hope until it sells.
7. Forager Squirrel: listed at about $700
Woodland animals are a steady part of Jellycat’s range, but individual designs come and go. When a character sells out or is retired, the supply of new, tagged examples stops, and the price on the resale market starts to climb.
Sellers wanted about $700 for the Forager Squirrel in November 2026. For a toy that would have cost a fraction of that new, the premium is all about timing: the collector who bought on release day holds the stock everyone else wants.
How we valued it: lowest authenticated listing seen in November 2026, not a completed sale.
6. Wanderlust Puppy: listed at about $758
Dogs are among the most popular animals in any plush range, and Jellycat makes dozens of breeds and characters. Wanderlust Puppy is one of the designs that now trades far above its shop price.
Its asking price in November 2026 was about $758. Dogs sit near the top of resale lists because they appeal to two buyers at once: plush collectors and dog owners who want a toy version of their pet.
How we valued it: a seller’s ask for a checked, unused example in November 2026. We found no matching sale.
5. Amuseables Cream Orchid: listed at about $810
Flowers have become one of the most wanted parts of the Amuseables line. A plush plant never wilts, and it looks good on a shelf, which makes it popular with adult buyers as much as with children.
The Cream Orchid was on offer for about $810 in November 2026. That puts a potted plush flower above most real orchids you can buy at a florist.
How we valued it: November 2026 listing price for a new example, authenticated by the resale platform, not a sale.
4. Bashful Luxe Bunny Azure, Huge: listed at about $896
Size and color together make a Bashful expensive. The Huge size stands about 20 inches tall, and Azure is one of the limited Luxe shades. For comparison, Jellycat’s Giant Bashful Unicorn retails at about $350, one of the highest regular shop prices in the range.
Azure was priced at about $896 in November 2026, around two and a half times the price of the biggest new unicorn. It is the priciest Bashful Bunny we found on offer in unused condition.
How we valued it: lowest ask for an unused, authenticated Huge Azure in November 2026, compared with the Giant Unicorn’s shop price.
3. Mellow Mallow Pig: listed at about $898
This is the most extreme markup we found. The Mellow Mallow Pig had a retail price of about $28. In November 2026 an unused, authenticated example was listed at about $898, roughly 32 times retail.
Small, cheap plush is where these gaps tend to appear: many buyers treat a $28 toy as a casual gift and remove the tags, so few new examples are left once a design sells out.
How we valued it: the $28 shop price against the lowest authenticated ask we saw in November 2026. No completed sale confirmed.
2. Rare retired Jellycat bunny: about $950
Not every big Jellycat sale is public. In a report on the brand’s resale boom, a UK collector said she made £2,188 by selling her collection over about three weeks, with her top sale a single rare bunny for £720, about $950.
Other collectors in the same report said the pieces they wanted were selling for £400 to £800 each. Those are private, informal sales, so treat them as a guide to the market rather than a record.
How we valued it: a private sale reported in a collector interview, converted from pounds at today’s rate. The design was not named, so we list it as a rare retired bunny.
1. 2010 Dixie Bashful Bunny: about $3,127
The most expensive Jellycat on record is Dixie, a special edition Bashful Bunny with dusky pink fur launched in 2010. She was discontinued within about a year, which is why so few new examples survived.
In 2023 a mint example reportedly sold on eBay for about $3,127, or £2,500, more than 150 times her original price of about £15. Sales that high are rare. More recent listings for Dixie have asked roughly £300 to £600, which shows how much condition, tags and timing matter.
How we valued it: an eBay sale reported in a 2025 collectibles feature, backed by a second new-with-tags Dixie that sold for £2,345 on eBay. Only one source gives the exact £2,500 figure, so it is hedged.
Records set in 2025 and 2026
We found no verified Jellycat sale in 2025 or 2026 that beat the 2023 Dixie result. What did change is the market around it:
- 2025: Jellycat’s profits roughly doubled, and the owners took more than $100 million in dividends. The brand also stopped supplying about 100 independent UK shops in June 2025, part of what it called a brand elevation strategy, which made new stock harder to find.
- 2025 and 2026: Limited retail experiences, from the Jellycat Diner at FAO Schwarz in New York to a temporary Ski Club in Los Angeles and new shops in Chicago, Milan, Copenhagen and Stuttgart, sold exclusive items that feed the resale market.
- 2026: Jellycat was named one of the most influential companies of the year by a major news magazine, and new, verified listings for sold-out designs regularly asked $500 to $900.
What drives these prices
- Short runs. Dixie was gone within a year. Jellycat retires designs regularly, and every retirement creates a small pool of new, tagged toys that cannot grow.
- Condition and tags. Plush is made to be hugged. The few examples that stayed new, with tags, are the ones that sell for hundreds or thousands.
- Adult buyers. Bag charms, flowers and luxe furs are aimed at grown-ups who spend more and post their collections online, which spreads demand fast.
- Scarcity by design. Pop-up exclusives and fewer stockists make sold-out items harder to replace, so sellers can ask more.
- Asking is not selling. Most prices on resale sites are hopes, not results. Real completed sales above $1,000 remain rare.
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What is the most expensive Jellycat ever sold?
A mint 2010 Dixie Bashful Bunny, which reportedly sold on eBay in 2023 for about $3,127 (£2,500). Its original price was about £15.
Which Jellycats are worth the most money?
Retired limited editions, especially rare Bashful Bunny colors, and sold-out Amuseables and bag charms. New items with tags are worth the most.
What is the most expensive Jellycat you can buy new?
The largest sizes cost the most in shops. The Giant Bashful Unicorn, for example, retails at about $350, far below what rare retired pieces ask on resale sites.
What is the cheapest item on this list?
The Fluffy Turtle, listed at about $496 in unused condition in November 2026.
Are Jellycats a good investment?
Most are not. Only a small share of retired designs rise much above retail, and many resale listings never sell at their asking price.
How do I know what my Jellycat is worth?
Check completed sales rather than asking prices for the same design, size and color. Tags, clean fur and the original packaging make the biggest difference.
How we put this list together
We ranked each Jellycat by its highest verified resale price, using reported sales first and verified resale asking prices second, compiled in our internal valuation model. Prices are approximate, asking prices are not completed sales, and all of them change over time.
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Last updated: November 2026.
