MrBeast is the richest influencer in the world as of November 2026, with a net worth we estimate at about $2.6 billion. This ranking covers people who became famous through their own online channels (YouTube, Instagram, TikTok, blogs and podcasts) and whose money comes from that audience: ads, sponsorships and the companies they built on top of it. Stars who got famous on television or in sport first are under Special mentions.
Ten years ago the richest creators made their money from ad revenue and the odd sponsored video. The list below shows how much that has changed. The top earners now own snack brands, beauty labels, boxing promotions, film studios and media companies, and the creator with the biggest audience is also the only billionaire.
| Rank | Name | Net worth (USD) | Main source of wealth |
|---|---|---|---|
| 10 | PewDiePie | $60 million | YouTube, sponsorships, merchandise |
| 9 | Khaby Lame | $80 million | Brand deals, company deal |
| 8 | Markiplier | $95 million | YouTube, Iron Lung film, investments |
| 7 | KSI | $140 million | Prime, Sidemen, music, TV |
| 6 | Logan Paul | $150 million | Prime, WWE, podcast |
| 5 | Jeffree Star | $160 million | Jeffree Star Cosmetics |
| 4 | Jake Paul | $200 million | Boxing, startups |
| 3 | Alex Cooper | $220 million | Call Her Daddy, Unwell |
| 2 | Huda Kattan | $550 million | Huda Beauty |
| 1 | MrBeast | $2.6 billion | Beast Industries, Feastables |
Ranked: the ten richest creators online
10. PewDiePie: $60 million
Before MrBeast, there was PewDiePie. Felix Kjellberg, a Swede who dropped out of university to film himself screaming at horror games, became the most-subscribed individual on YouTube in 2013 and held that crown for about six years. At his peak he earned an estimated $15 million to $20 million a year, and a single sponsored video could cost a brand more than $450,000.
He has since stepped back from the daily grind, moved to Japan with his wife, Marzia, and turned his channel into a slower mix of life updates, art and computer tinkering. More than 110 million people still follow it, and the back catalog keeps paying.
We built his figure from more than a decade of estimated earnings, after taxes and spending, plus his merchandise income.
9. Khaby Lame: $80 million
Khabane Lame lost his factory job near Turin in 2020 and started posting silent videos mocking overcomplicated life hacks with a shrug and an open palm. No words, so no language barrier. Khaby Lame became the most-followed person on TikTok, and brands like Hugo Boss paid to be part of the joke.
In January 2026 he agreed to sell his 49% stake in his business, Step Distinctive, to Nasdaq-listed Rich Sparkle Holdings in an all-stock deal valued at up to $975 million on paper. The shares then lost more than 95% of their value, and it is not clear the deal ever fully closed.
Our estimate counts six years of brand-deal income and treats the Rich Sparkle shares as worth very little until the deal is settled.
8. Markiplier: $95 million
Markiplier, real name Mark Fischbach, started posting video game playthroughs in 2012 after dropping out of an engineering degree. He built one of YouTube’s most loyal audiences with horror games and sketches, and later the podcast Distractible, and he cofounded the clothing brand Cloak.
His big move came in January 2026. He wrote, directed, edited, starred in and paid for Iron Lung, a horror film based on an indie game, on a budget of around $4 million to $5 million. He skipped the studio system and released it himself, starting in about 60 theaters. Fans demanded more screens, the film expanded to more than 4,000, and it grossed $51.2 million worldwide. He also owns a stake of about 8.5% in GoPro.
The valuation adds his estimated share of Iron Lung profits to years of YouTube and merchandise income and the market value of his GoPro shares.
7. KSI: $140 million
Olajide Olatunji, known as KSI, started out uploading FIFA videos from his bedroom in Watford. He became the loudest member of the Sidemen, the British YouTube collective, then a chart-topping rapper with a UK number one album in 2021, and a boxer who fought Logan Paul twice.
The boxing rivalry turned into a business partnership. In 2022 the two launched Prime, a sports drink that sold out in UK shops and briefly became a playground status symbol. A 2026 court order confirmed each owns 20% of the company. Prime’s sales have fallen sharply since the peak, so KSI’s other income matters more now: he is a judge on Britain’s Got Talent, president of Baller League UK and an owner of Dagenham & Redbridge football club. In May 2026 he said he would step away from Sidemen videos to focus on all of it.
His number combines a cautious value for the Prime stake with music, TV and YouTube earnings and a property portfolio he once put at more than £10 million.
6. Logan Paul: $150 million
Logan Paul went from six-second Vine clips to daily vlogs to the WWE ring, where he won the United States Championship in 2023 and a tag team title in 2026. Wrestling fans who expected a celebrity stunt found an athlete who can actually do the moves.
Away from the ring he co-owns Prime with KSI, hosts the Impaulsive podcast and invests through the Anti Fund. He is also a serious collector. In February 2026 he sold his Pikachu Illustrator Pokémon card for about $16.5 million including fees, and in 2025 he paid $32.5 million for a mansion in Dorado, Puerto Rico.
We add his 20% of Prime, valued cautiously, to his wrestling and podcast income, YouTube earnings, his property and the proceeds from the card sale.
5. Jeffree Star: $160 million
Jeffree Star was one of the first people to get famous on MySpace, as a makeup artist and electropop singer. When YouTube took over, he moved there, and in 2014 he launched Jeffree Star Cosmetics with a line of velour liquid lipsticks. The products sold out in minutes, and the brand grew into one of the best-known independent makeup labels online.
Star has claimed the company grosses more than $100 million a year. It is private, so nobody can check, but we estimate his personal income at $15 million to $20 million a year for much of the last decade. He moved from Los Angeles to Wyoming, where he owns a ranch of more than 500 acres.
The estimate rests on our valuation of Jeffree Star Cosmetics, which he owns outright, plus his cash and land.
4. Jake Paul: $200 million
Logan’s younger brother started on Vine, became a Disney Channel actor and then a YouTube star, and in 2020 decided to become a professional boxer. Critics laughed. Then Jake Paul fought Mike Tyson in a Texas football stadium in November 2024, streamed live on Netflix to one of the biggest audiences in the sport’s history, and kept landing bigger opponents.
His boxing earnings in the 12 months to May 2026 were estimated at about $70 million before taxes. The bigger long-term bets are businesses: the boxing promoter Most Valuable Promotions, the men’s grooming brand W (valued at more than $150 million in 2024), the sports betting company Betr (valued at $375 million in 2024) and the Anti Fund, a venture firm with about $180 million under management. His next fight is set for December 2026 in Dubai.
His figure is mostly fight purses earned since 2020, with conservative values for his startup stakes.
3. Alex Cooper: $220 million
In 2018 Alex Cooper started Call Her Daddy, a sex and relationships podcast, with a friend. Within a few years it was one of the most popular podcasts in America, and Alex Cooper had become its sole host and owner of the brand.
She signed a three-year, $60 million deal with Spotify in 2021, then a reported $125 million deal with SiriusXM in 2024. With her husband, Matt Kaplan, she also built Unwell, a company that includes a podcast network, a creative agency with Google as a client, and an electrolyte drink made with Nestlé. In August 2026 Unwell took its first outside investment at a $500 million valuation, from a firm backed by Silver Lake.
We estimate her stake in Unwell at 40% to 50%, which alone is worth $200 million to $250 million at that valuation, then add her podcast earnings and real estate, minus a discount for a private company.
2. Huda Kattan: $550 million
Huda Kattan was a makeup artist in Dubai when she started a beauty blog in 2010 to share tips. Her readers wanted the false lashes she used, so in 2013 she and her sisters launched Huda Beauty, starting with lashes sold through a Sephora store in Dubai. The brand then expanded to foundation, eyeshadow palettes, skincare and, through her sister Mona, the perfume line Kayali.
A private equity firm, TSG Consumer Partners, bought a minority stake in 2017. In June 2025 Huda Kattan announced that Huda Beauty was fully founder-owned again. Her Instagram audience of more than 50 million people is still the brand’s main marketing channel.
Her number reflects her large ownership stake in Huda Beauty, valued against recent sales of comparable beauty brands, and is hedged because the company’s finances are private.
1. MrBeast: $2.6 billion
Jimmy Donaldson started posting videos from North Carolina at 13. His breakthrough was a 2017 video of himself counting to 100,000, which took more than 40 hours. From then on, MrBeast worked out a formula of giant stunts, giant giveaways and relentless editing, and in June 2026 his main channel passed 500 million subscribers, the most on YouTube.
The money is in Beast Industries, the holding company behind his channels, the chocolate brand Feastables, the Lunchly snack packs, toys and the Amazon show Beast Games. Feastables now earns more than his YouTube videos. In January 2026 Beast Industries raised $200 million at a $5 billion valuation, and a month later it bought Step, a banking app for teenagers. He likes to say he has almost no cash because he spends everything on his videos. That is probably true. His shares are another matter.
We value his stake in Beast Industries, which we put at roughly half the company, at a discount to the $5 billion round, because the company is private and much of its value depends on him.
Special mentions
- Kim Kardashian (about $1.9 billion): one of the most-followed people on Instagram, but reality TV made her famous before social media did. Her fortune is mostly SKIMS.
- Kylie Jenner (about $1.1 billion): built Kylie Cosmetics through Instagram, but she has been on television since she was 10.
- Dude Perfect: the trick-shot group raised $100 million in 2024, but the money is split five ways.
What the richest influencers have in common
None of the top five got rich from views. Ad money is the seed, and the fortune comes from something the audience can buy: chocolate bars, lipstick, eyeshadow, fight tickets, a podcast company. The higher you go on this list, the more the creator looks like a founder who happens to film everything.
They also own the asset. Kattan bought back her investor’s stake, Star never took one, Markiplier paid for his film himself and Cooper waited years before letting an outside investor into Unwell. Creators who hand over control early can still do well; the ones who keep it tend to do far better. And almost all of them started as teenagers or in their early twenties, posting long before anyone paid them to.
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Who is the richest influencer in the world?
MrBeast (Jimmy Donaldson) is the richest influencer as of November 2026, with an estimated net worth of about $2.6 billion, mostly from his stake in Beast Industries.
Is MrBeast a billionaire?
Yes, on paper. His company raised money at a $5 billion valuation in January 2026, and his stake makes him a billionaire, though he holds very little cash.
How much is the number 10 richest influencer worth?
PewDiePie ranks 10th with about $60 million, built from more than a decade as one of YouTube’s biggest stars.
Who is the richest female influencer?
Huda Kattan, founder of Huda Beauty, with about $550 million. Kim Kardashian is richer, but her fame started on television, so we list her as a special mention.
How do influencers make money?
Through ad revenue, sponsored posts and merchandise at first. The richest ones build companies on top of their audience, such as snack brands, cosmetics, drinks, media companies and boxing promotions.
Who is the richest podcaster on the list?
Alex Cooper of Call Her Daddy, with an estimated $220 million, thanks to big distribution deals and her stake in the media company Unwell.
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Keep reading
- Ways to make money without a traditional job
- How to build a $1 billion business
- 10 industries that make millionaires
Last updated: November 2026.
