Logan Paul
- Net worth $150 million
- Birthday April 1, 1995
- Status -
- Country United States
- Source(-s) of wealth Entrepreneur, Wrestler, YouTube Personality
How much is Logan Paul Worth? Logan Paul Net Worth in 2026
Logan Paul’s net worth is estimated at $150 million as of October 2026. Paul is an American YouTuber, WWE wrestler and entrepreneur, known for the Impaulsive podcast and for co-founding the Prime drink brand. The biggest driver of the wealth is his share of Prime, which reportedly passed $1 billion in yearly sales at its peak.
| Net worth | $150 million (our estimate) |
|---|---|
| Estimated annual income | No reliable figure. One report puts his WWE pay near $5 million a year, and his creator earnings were estimated at $12.5 million in 2017 |
| Born | April 1, 1995, Westlake, Ohio (age 31) |
| Country | United States |
| Known for | YouTube, the Impaulsive podcast, boxing, WWE and co-founding Prime |
| Main income sources | Prime Hydration stake, WWE contract, YouTube and podcast income, brands, collectibles |
How much is Logan Paul worth in 2026?
We estimate Logan Paul’s net worth at about $150 million. It is a wide estimate, because Prime is private and his ownership share has never been published. Prime was reported to have sold about $250 million in 2022 and to be on track for around $1.2 billion in 2023, though sales have since fallen sharply, with UK sales down about 48 percent in 2024. Paul has said he holds about $30 million in cash and no traditional stocks, so most of the wealth is tied up in private businesses and collectibles. Public estimates cluster near $150 million, and we use that with low confidence.
How Logan Paul built it
- Co-founded a drink brand. He launched Prime Hydration with KSI in January 2022, and it reportedly passed $1 billion in yearly sales at peak.
- Built media and podcast income. He hosts the Impaulsive podcast, which has more than four million YouTube subscribers.
- Branched into wrestling and new brands. He signed with WWE in 2022 and co-founded the snack brand Lunchly.
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Get the Alux appLogan Paul in 2026: what they have been working on
- 2026: Won the WWE World Tag Team Championship in March.
- 2025: Appointed General Partner of the venture capital firm Anti Fund, co-founded by his brother Jake Paul, in December.
- Ongoing: Hosts the Impaulsive podcast, which has more than four million YouTube subscribers.
- Ongoing: Co-founder of the snack brand Lunchly and still a public face of Prime.
- Ongoing: Wrestles for WWE under a contract signed in 2022, and won the United States Championship in November 2023.
How Logan Paul makes money
- Prime Hydration: A stake in the drink company he launched with KSI in January 2022. The percentage is not public and sales have fallen from the peak.
- WWE: A contract signed in June 2022. One report puts it near $5 million a year, but that is single-sourced.
- YouTube and podcast: The Logan Paul Vlogs channel has about 23.6 million subscribers, and Impaulsive adds advertising and sponsorship income.
- Other brands: Lunchly snacks, the Maverick clothing line from his peak YouTube years, and investments through Anti Fund.
- Collectibles: A well-known trading card collection. Values change quickly, so we count only a modest amount.
What Logan Paul teaches (and what to take from it)
Paul does not run a coaching business, so these points are our reading of his business moves, with the trade-offs included. Each is worth testing in a small way.
Use your audience as a launch pad
Prime sold fast in 2022 because two creators with huge followings put it in front of fans on day one. If you have even a small audience, ask what product or service they keep requesting. Send one message to your list this month and count the replies.
Expect the peak to pass
Prime’s sales rose steeply and then slid. Fast growth built on hype needs a plan for year three. For any project of yours, write one sentence on what would keep customers after the novelty fades.
Diversify while you are hot
Paul moved from Vine to YouTube, boxing, wrestling, a podcast and a venture fund. No single bet carried everything. Look at your income and note the share that depends on one client or one platform, then aim to lower it.
Learn the craft you are borrowing
He trained for wrestling and was good enough to win titles. Credibility at the ring or the desk comes from the work. Pick one skill you lean on that you only half know, and book practice time for it.
Career timeline
- 1995: Born in Westlake, Ohio.
- 2013: Gains a following on Vine and registers his first YouTube channel on October 18.
- 2014: Leaves Ohio University to make social media content full time in Los Angeles.
- 2015: Starts the Logan Paul Vlogs channel on August 29.
- 2018: Boxes KSI in a white-collar bout that ended in a draw and launches the Impaulsive podcast on November 20.
- 2021: Fights Floyd Mayweather Jr. in an exhibition.
- 2022: Launches Prime with KSI in January, makes his WrestleMania 38 debut in April and signs with WWE in June.
- 2023: Wins the WWE United States Championship in November.
- 2025: Becomes General Partner of Anti Fund in December.
- 2026: Wins the WWE World Tag Team Championship in March.
Early life and background
Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio, a Cleveland suburb. He posted videos to a YouTube channel called Zoosh at age 10 and went to Westlake High School. He studied industrial engineering at Ohio University but left in 2014 to chase a career in online video.
Logan Paul net worth FAQ
What is Logan Paul’s net worth?
We estimate Logan Paul’s net worth at about $150 million as of October 2026. It is a low-confidence estimate, because his main company is private.
How does Logan Paul make money?
From his stake in Prime, his WWE contract, YouTube and podcast income, other brands and collectibles.
How old is Logan Paul?
Logan Paul was born on April 1, 1995, so he is 31 as of October 2026.
What is Logan Paul known for?
He is known for YouTube vlogs, the Impaulsive podcast, boxing and WWE, and for co-founding the drink brand Prime.
How much did Logan Paul make from Prime?
His share has never been published. The company was reported to have sold about $250 million in 2022 and around $1.2 billion in 2023, with sales falling since, so any number for his personal take is a guess.
How is Logan Paul’s net worth estimated?
We combine Prime’s reported sales, his own statement about holding about $30 million in cash, contract and creator income, and public estimates. It is an approximation.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.