Huda Kattan
- Net worth $600 million
- Status -
- Country United Arab Emirates
- Source(-s) of wealth Content Creator, Entrepreneur
How much is Huda Kattan Worth? Huda Kattan Net Worth in 2026
Huda Kattan’s net worth is roughly $600 million as of November 2026, with a plausible range of $400 million to $1 billion. Kattan started Huda Beauty with a loan from her sister and in June 2025 bought out her only outside investor, putting the company back in founder hands. This is a rough estimate: the deal prices for the buyback and the fragrance sale were never disclosed.
| Net worth | About $600 million (rough estimate, range $400 million to $1 billion) |
|---|---|
| Country | United Arab Emirates (based in Dubai) |
| Known for | Founding Huda Beauty with her sisters |
| Main income sources | Ownership of Huda Beauty, a partial exit from fragrance brand Kayali |
| Estimated annual income | Not published |
How much is Huda Kattan worth in 2026?
We estimate Huda Kattan’s net worth at about $600 million. Public estimates vary widely, and the gap has one main cause: some pages quote the 2017 valuation of $1.2 billion as if it were still current, while others cut the figure to what her brand sells today. We value the business off sales instead, and we count the 2025 buyback as a cost. Nobody has published the price of either 2025 deal, so every dollar figure for those rows is our assumption.
How Huda Kattan built it
- Bought out her investor. In June 2025 she repurchased TSG's minority stake and now owns Huda Beauty outright.
- Built in public first. She grew the brand from a beauty audience and a loan from her sister before any outside money.
- Split off a winner. She spun fragrance line Kayali out in 2025, with her sister Mona as chief executive.
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Get the Alux appHow we got to $600 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Huda Beauty, 100% ownership | $600 million | Sales are reported at about $200 million for 2023, an industry estimate we rate as weak. The same case study cites more than $300 million of 2024 sales through August, which we do not use, so this row leans cautious. We apply 3 times sales, an assumed multiple for a profitable cosmetics brand. She has owned all of it since June 2025. |
| Kayali sale proceeds | $120 million | In February 2025 the Kayali fragrance line was sold to her sister Mona Kattan and the investor General Atlantic. Terms were not disclosed. The row is an assumed share of the proceeds. |
| Minus the cost of buying back TSG’s stake | Minus $150 million | TSG paid about $200 million for 16% in 2017. We assume the 2025 price was somewhat lower, funded partly by the Kayali sale. |
| Cash from the 2017 deal | $30 million | An assumed portion of TSG’s $200 million that went to the founders instead of the company, after tax. |
The rows add up to $600 million. The first is the biggest and the softest, because the sales figure is thinly sourced and the multiple is ours.
The 16% that cost $200 million
In December 2017 the private equity firm TSG Consumer Partners bought a minority stake, and a case study of the company puts the price at about $200 million for 16%, which valued the company at $1.2 billion. Here is our calculation. $200 million divided by 16% is $1.25 billion, so the headline valuation checks out. If that mark were still right, 100% of the company would be worth $1.2 billion. Our ledger uses half that, because a brand valued at $1.2 billion in 2017 on rising sales should not be assumed to be worth more after years of cosmetic-category competition.
June 2025, full control
Cosmetics Business reported that she bought back TSG’s stake and now owns the company outright, ending an eight-year partnership. The Kayali fragrance line, which had been part of the group, was sold off earlier in 2025 to her sister Mona Kattan and General Atlantic, and the same case study says the sale helped fund the buyback.
Why public estimates scatter
Some quote the 2017 valuation as her wealth, some use her earlier influencer income, and some skip the 2025 changes entirely. We found no 2026 filing or announcement with a price, so the latest documented events are the February 2025 Kayali sale and the June 2025 buyback.
What would move the figure
A sale of the business, or a new minority investor, would price the company properly. Until then, a reported revenue number for 2025 would be the next best anchor.
Huda Kattan net worth FAQ
How much did TSG pay for its stake in Huda Beauty?
Accounts of the December 2017 deal say about $200 million for 16%, valuing the company at $1.2 billion. The price of the 2025 buyback was not disclosed.
Does Huda Kattan own all of Huda Beauty?
Yes. A June 2025 report said she bought back TSG’s minority stake and returned the company to full founder ownership.
What happened to Kayali?
In February 2025 the fragrance line was sold to Mona Kattan and General Atlantic. Terms were not disclosed.
Why do estimates of Huda Kattan’s wealth differ?
Some use the 2017 valuation of $1.2 billion, others use sales. Neither the buyback nor the fragrance sale prices are public.
How is the Huda Kattan estimate calculated?
We apply an assumed 3 times to about $200 million of reported 2023 sales, then add assumed Kayali proceeds and 2017 cash and subtract an assumed buyback cost.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.
Photo: Susan Alpin / Wikimedia Commons, CC BY-SA 4.0, cropped