6. Pepsi
Want a drink on this hot day?
Pepsi as PEPSI is a carbonated soft drink that is produced and manufactured by PepsiCo.
For a short time had a partnership with Coca-Cola, but didn’t work and now is just PEPSI with capitals.
The new logo cost PEPSI $1 million. Was made by Arnell Associates, who was paid thousands to make it happen.
Then the Arnell’s 27 page document was leaked and they had to come up with something else. The propose was the new logo as some sort of Da Vinci Code. The logo draws on Feng Shui, the Renaissance, the Earth’s Geodynamo, the theory of relativity, and much more.
The meaning of all four circles –>
